Addis Ababa, Ethiopia – Samsung has officially introduced its latest flagship smartphone, the Galaxy S25 Ultra, in Ethiopia during an exclusive event held at the Sheraton Addis Hotel. The launch marks a significant milestone for Samsung’s presence in the Ethiopian market, with special emphasis on the device’s enhanced Amharic language support, a feature that has sparked widespread interest among local consumers.

The Galaxy S25 Ultra comes equipped with cutting-edge artificial intelligence (AI) technology designed to simplify everyday tasks and enhance user experiences. Samsung executives and industry experts at the event highlighted how the phone’s AI capabilities can improve health tracking, fitness routines, lifestyle efficiency, and photography.

One of the most notable advancements is its ability to provide real-time language translation, now with Amharic support, making communication smoother for Ethiopian users. This feature, part of Samsung’s Live Translation tool, can translate voice calls and text messages across 17 languages, allowing users to engage seamlessly across different linguistic backgrounds.

Additionally, the device’s AI-driven enhancements extend to voice-assisted controls, where users can retrieve emails, make calls, and access media hands-free. The advanced noise cancellation system ensures clear audio experiences even in noisy environments, a feature that will benefit users in bustling urban settings.

The Galaxy S25 Ultra is not only a technological powerhouse but also a design statement. Samsung has introduced the device in a selection of premium colors, including Titanium Silver Blue, Titanium Black, Titanium White Silver, and Titanium Gray, reflecting its sleek and futuristic aesthetic.

At the heart of the phone’s appeal is its revolutionary camera system, designed to elevate smartphone photography to professional levels. The 200MP primary camera, supported by enhanced AI-driven image processing, offers superior clarity, even in low-light conditions. The phone also boasts improved zoom capabilities, allowing users to capture distant subjects with unprecedented sharpness.

Samsung’s adaptive refresh rate display, now reaching up to 120Hz, ensures ultra-smooth visuals for gaming and streaming, making it an ideal device for entertainment enthusiasts.

Speaking at the launch event, Sarah Tadesse, CEO of Samsung Ethiopia, emphasized the company’s dedication to meeting the evolving technology needs of Ethiopian consumers.

“At Samsung, we are committed to bringing innovative experiences to our customers. With the launch of the Galaxy S25 Ultra, we are introducing a device that seamlessly integrates cutting-edge AI technology, world-class photography, and local language support to enhance everyday digital interactions,” she stated.

The phone’s deep integration with local languages underscores Samsung’s recognition of Ethiopia’s growing tech-savvy population and its demand for more personalized digital solutions.

Samsung’s Galaxy S25 Ultra cements the brand’s position as a global leader in consumer technology, with a focus on AI-driven enhancements that redefine smartphone capabilities. The company remains at the forefront of mobile innovation, developing devices that bridge the gap between technology and daily life.

With the introduction of the Galaxy S25 Ultra in Ethiopia, Samsung is setting a new standard for smartphone functionality, user experience, and localized innovation. Ethiopian consumers can now experience the future of mobile technology, tailored to their needs, in their own language.