Digitizing Ethiopia’s Future: BeSingularity’s Revolutionary Sales Model











In the ever-evolving business environment of Ethiopia, BeSingularity has marked its presence as an innovative force in digitizing sales and distribution channels. Established in January 2021, the company swiftly positioned itself as a significant contributor to solving unemployment issues and helping bridge the digital divide in East Africa. BeSingularity’s ambition is to mobilize a million sales agents by 2027, reflecting its commitment to socio-economic development.

Approach to Sales Recruitment and Training:BeSingularity differentiates itself with a focused service on the recruitment, training, and deployment of junior salespersons and sales outsourcing. Moving beyond traditional recruitment practices that often depend on personal connections, BeSingularity provides a more structured solution. This includes recruiting and training sales professionals, establishing dedicated sales channels, and offering sales consultancy services. Notably, the company assures continuity for client businesses by guaranteeing free replacements for any salesperson who resigns.

Recruitment and Training Process:The company’s process starts with identifying and training junior sales staff across Ethiopia. These individuals are then digitally connected with businesses in need of sales support. The training encompasses various skills like communication, lead generation, cold calling, meeting management, and closing deals, aiming to create a ready and capable workforce.

Sales Outsourcing Service:BeSingularity operates its sales outsourcing on a commission-based model. Businesses engaging with this service incur fees proportional to the sales commission of the products, introducing a performance-focused element to the sales process.

Client Base and Success Rate:BeSingularity serves a diverse range of industries, including marketing, technology, and entertainment. The company has engaged with over 380 businesses, indicating its adaptability and effectiveness across various sectors. The positive feedback from these businesses highlights the perceived value of BeSingularity’s services.

Digital Self-Employment Platform:A distinguishing feature of BeSingularity is its digital self-employment platform, which seamlessly integrates recruitment, training, and commission-based remuneration. The platform benefits from strategic partnerships with government entities, international organizations, and industry leaders, aiming to empower and employ the youth in a supportive environment for independent sales agents.

Future Objectives and Expansion Plans:BeSingularity plans to expand its digital presence to 15 regions and collaborate with 96 regional TVETs in Ethiopia by the end of 2024. The company’s long-term goal includes securing a 10% market share in Ethiopia’s sales and distribution sector by 2030 and expanding its operations into Kenya and Uganda, to employ 10,000 gig workers in each country. These plans illustrate BeSingularity’s aspiration for both revenue growth and socio-economic influence in East Africa.

Founder’s Perspective:Founder Beza Ayalew Sharew’s vision extends to empowering the youth with sales skills and fostering entrepreneurship. The company’s trajectory is seen as a potential model for digital transformation and socio-economic advancement in Ethiopia and potentially other African economies.