October 14, 2024
Addis Insight
From Kenya to Ethiopia: M-PESA Enhances Mobile Money Transactions
M-PESA Kenya has extended its mobile money services to Ethiopia, enabling seamless transactions between the two countries via M-PESA Global. This initiative is designed to increase mobile money adoption in Ethiopia, stimulate the local economy, and create new opportunities for both individuals and businesses.
“This collaboration supports our commitment to providing innovative financial solutions tailored to our customers’ needs. Through this service, cross-border money transfers and bill payments are now more accessible, efficient, and affordable,” said Esther Waititu, Chief Financial Services Officer at Safaricom Kenya. “The partnership will be a significant advantage for customers sending money to Ethiopia and for businesses seeking a dependable, low-cost transaction platform.”
Elsa Muzzolini, Chief Financial Services Officer at Safaricom Ethiopia, emphasized the significance of the collaboration, especially given Ethiopia’s updated foreign exchange policy. “This partnership with M-PESA Kenya is timely, encouraging the diaspora and local businesses to adopt digital payments for remittances and business operations. It will help drive digital payment adoption across the region,” Muzzolini stated during the agreement signing.
In addition to Ethiopia, M-PESA supports money transfers in over 190 countries, making it a leading mobile money platform for both personal and corporate transactions worldwide.
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