Store251 Launches New Website and App to Enhance the Ethiopian Shopping Experience











Addis Ababa, Ethiopia – May 30, 2025 – Store251, an online shopping platform based in Addis Ababa, is excited to announce the launch of its newly developed mobile application and website, introducing a more user-friendly, and rewarding way to explore and shop Ethiopian-made products. The launch will be held on May 30th at Atlas Store251, Noah Centrum Apartments, Ground Floor.

Launched in August 2014, Store251 has built a reputation as a go-to platform for locally designed fashion, accessories, home décor, and lifestyle products. It shines a spotlight on homegrown craftsmanship, connecting local artisans with a global audience. Now, Store251 is rolling out a major digital upgrade, aimed at enhancing user accessibility and experience while introducing new tools tailored for both shoppers and vendors.

The platform features a modern interface, integrated payment gateways for smoother transactions, and customer reviews to build trust and transparency. To uphold their authenticity, brand owners will now have their own dedicated online storefronts, designed to reflect their unique aesthetic and storytelling.

Customers can also create and share wishlists from different designers, making it easier for their friends and family to gift them for weddings, birthdays, baby showers, and other social occasions.

“The new Store251 platform is more than a technical upgrade—it is a strategic step forward in creating access to local design, encouraging digital adoption, and enhancing the overall customer journey,” said Maedot, Founder of Store251. “We’re excited to deliver a space that reflects our creative identity while providing tools that empower designers and offer greater convenience for customers.”

Customers will also benefit from Sheba Miles, allowing them to earn rewards as they shop. Delivery is managed directly by Store251, ensuring timely and reliable service. Store251 currently operates physical locations in Atlas, Cazanchise, and Mesqel Square.

Key Features of the New Website and App:

Branded online storefronts for vendors

Customer review and rating system

In-app promotions and early access to new collections

Integrated payment gateway for secure transactions

Delivery service managed by Store251

Sheba Miles rewards system

Wishlist sharing feature for gifting

With this launch, Store251 strengthens its role in supporting Ethiopia’s creative economy by offering a more connected and rewarding experience for both shoppers and local brands.

The new app and website are now live. For more information, visit Store251.com and follow Store251 on social media for updates and special offers:

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