Four Hotels, Including Hilton, Record 564 Million Birr Profit











Four tourism enterprises under Ethiopian Investment Holdings (EIH), including the landmark Hilton Hotel, reported a combined pre-tax profit of 564.2 million birr in the 2017 Ethiopian fiscal year. This performance exceeded expectations, standing 37 percent higher than the planned profit target.

Strong Revenue Performance

According to the performance review, the four companies—Spa Service Enterprise (Fil Wua), Gion Hotels Enterprise, Hilton Hotel, and Genet Hotel—collectively generated 2.1 billion birr in revenue, achieving 114 percent of their target.

This robust outcome reflects the growing momentum in Ethiopia’s tourism and hospitality sector, where an increasing inflow of international visitors and expanding domestic demand continue to drive business growth.

Strategic Priorities for Growth

During the review, Ethiopian Investment Holdings emphasized that while the revenue performance is commendable, the companies must now consolidate their gains and focus on sustainability. Key recommendations included:

Customer Satisfaction: Enhance service quality and guest experience to secure repeat business.

Modern Marketing Strategies: Adopt targeted, data-driven promotion to better attract both local and international tourists.

Digital Transformation: Invest in advanced reservation platforms, online booking systems, and digital payment services to streamline operations and meet global hospitality standards.

Market Expansion: Take advantage of the growing demand for leisure and business travel in Ethiopia by upgrading facilities and expanding service offerings.

Outlook

EIH noted that the strong profitability of these hotels demonstrates the untapped potential of Ethiopia’s tourism sector. With strategic investment, modernization, and service innovation, the companies are expected not only to remain profitable but also to play a central role in positioning Ethiopia as a competitive hospitality destination in Africa.