Sheraton Addis at 27: A Timeless Ethiopian Luxury Through Harry Jaggard’s Eyes

Sheraton Addis at 27: A Timeless Ethiopian Luxury Through Harry Jaggard’s Eyes A Masterpiece of Hospitality: How the Sheraton Addis Remains an Undisputed Classic After 27 Years, Through the Eyes of Explorer Harry Jaggard In the heart of Addis Ababa, a city pulsing with both ancient history and a dynamic future, stands a monument to timeless elegance: the Sheraton Addis. Since its grand opening on February 28, 1998, this jewel in Marriott’s Luxury Collection has been more than a hotel—it has been a symbol of Ethiopian pride and a benchmark for five-star hospitality in Africa. While the city’s skyline has transformed with gleaming new towers, the Sheraton has retained its classic charm. But how does a 27-year-old establishment hold its own in a constantly evolving luxury market? The answer lies in the perspective of one of the internet’s most intrepid travel vloggers, Harry Jaggard, whose recent stay offers a compelling testament to the hotel’s enduring legacy. The Modern Explorer: Who Is Harry Jaggard? Before stepping into the Sheraton’s opulent halls, it’s worth understanding the man behind the lens. Harry Jaggard is no ordinary luxury hotel reviewer. Born on December 4, 1997, the English travel vlogger and digital content creator has built a devoted following—over 2.5 million subscribers on his primary YouTube channel, @harryjaggardtravel, and a combined audience of more than 6.5 million across platforms. His brand thrives on authentic, often gritty adventures. Describing himself as a “professional idiot completing side missions,” he has explored destinations many tourists avoid, from Somalia’s bustling markets to Afghanistan’s remote villages. After earning a degree in Business Management from the University of the West of England and working as a videographer in Dubai, Jaggard transitioned to full-time content creation. His style is immersive, personal, and refreshingly honest—he doesn’t just show you a place, he takes you on the journey, sharing candid thoughts, challenges, and unfiltered opinions. This is what makes his review of the Sheraton Addis so significant. When a traveler who thrives on discomfort and raw experiences praises a luxury property, it speaks volumes about its quality and character. Jaggard’s Verdict: Inside “Heritage Luxury” In his video Staying in Ethiopia’s Most Luxurious Hotel, Jaggard captures the Sheraton Addis as embodying “heritage luxury”—a blend of grand history and meticulous upkeep. He admits some hesitation about showcasing such opulence, fearing it might clash with his adventure-driven brand, but ultimately decides it’s a story worth telling—and a way to offset travel costs, a candid admission his followers appreciate. His first impression of the room? “A little bit old,” he notes, yet quickly praises the thoughtful updates. A Bose speaker awaits, the bed is spotless, and the room is infused with Ethiopian cultural touches. Unique amenities include coffee-flavored cookies, tea crackers, and colo—a traditional roasted barley snack—welcoming guests with an immediate taste of local hospitality. He singles out the complimentary morning coffee or tea service, delivered to the room at a chosen time, as a small but deeply luxurious detail. Touring the property, Jaggard showcases its vast offerings: a lavish breakfast buffet featuring everything from sushi and salads to indulgent Oreo croissants and a carrot-walnut “healthy pancake”; high-end dining at the pan-Asian Jade and a Japanese restaurant with Teppanyaki grill; a recently renovated open-air gym with a running track; and a sprawling resort-like pool area complete with a bar. Even minor frustrations—such as a crowded executive lounge—were met with quick solutions, like in-room meal service. Initial concerns about slow Wi-Fi vanished after a speed test revealed excellent connectivity, vital for a digital nomad. A Foundation of Grandeur: The Sheraton’s Origins The Sheraton’s status rests on its ambitious beginnings. Conceived by Sheikh Mohammed Hussein Al Amoudi and built by MIDROC Ethiopia at a cost of over $200 million, the hotel was as much a patriotic project as a commercial one—designed to create jobs and elevate Ethiopia’s global image. Construction required relocating over 500 families to secure its prime hilltop site between two of the nation’s most important landmarks: the National Palace and the Menelik Palace. Architect Kosek Ivo designed the hotel with uncompromising attention to quality. It boasts over 1,500 square meters of event space, a cutting-edge health club, and remains the only hotel in Ethiopia with its own ultraviolet water sterilization plant, underscoring its commitment to guest well-being. Evolving Without Erasing The Sheraton Addis has avoided becoming a relic by embracing continuous renewal. It is now undergoing a major renovation, marked by Marriott International’s recent approval of a new mock-up room that meets the brand’s highest global standards. This ensures the property will retain its architectural integrity while incorporating modern luxury. That Jaggard’s glowing review came before these renovations makes his praise even more striking. Experiencing the “heritage” version of the hotel, he still declared it the best in the city. In the end, the Sheraton Addis endures not just because of its age, but because of its fusion of visionary history, meticulous upkeep, unmatched service, and readiness to evolve. Through Harry Jaggard’s lens, it’s clear the Grand Dame of Addis Ababa is not merely surviving—it’s thriving, poised to welcome a new generation of travelers with its signature blend of culture, character, and world-class hospitality.

From $500 to Nine Restaurants: Ethiopian-Born Sara Aradi’s Rise in Dubai’s Culinary World

From $500 to Nine Restaurants: Ethiopian-Born Sara Aradi’s Rise in Dubai’s Culinary World Sara Aradi: The Architect of a Culinary Dynasty As of August 2025, more than three decades have passed since a young Sara Aradi took a leap of faith that would redefine her destiny. Now 53, she stands as one of the UAE’s most influential culinary entrepreneurs—a titan whose story resonates from her native Ethiopia to the heart of the Gulf. Her chain of nine Al Habasha restaurants is more than a business; it is a cultural landmark, a testament to the resilience, ingenuity, and ambition she carried with her from home. The First Chapter: A $500 Gamble in a Bygone Dubai The year was 1993. The Dubai that greeted 21-year-old Sara was a very different city—smaller, slower, and bound by a close-knit sense of community. She arrived with just $500 in her pocket, a sum that represented every cent she owned and a monumental risk for a young woman alone in a foreign land. Her only other assets were invisible but invaluable: a fierce determination and a clear vision for a better life. That vision would become the cornerstone of an empire. From Bollywood VHS Tapes to Seed Capital Sara’s dream of opening a restaurant was crystal clear, but financing it required ingenuity. Where others might have sought loans or investors, she built her own path. She spotted a booming demand in Ethiopia for Bollywood films—a cultural wave she could ride. Acting as a micro-importer, she began shipping VHS tapes of blockbuster Indian movies home, bringing the charisma of Amitabh Bachchan, Salman Khan, and Shah Rukh Khan to eager Ethiopian audiences. Her shop became such a trusted source that the Indian ambassador in Ethiopia personally awaited her shipments. The venture taught her everything—supply chains, market demand, customer service—and as technology shifted, she adapted. VHS tapes gave way to CDs; the stock expanded to mobile phones and branded sunglasses. Every dirham earned was set aside, not for luxury, but to fund the dream that had fueled her since arrival. The Birth of Al Habasha By 1999, years of disciplined saving and relentless work brought her to the moment she had envisioned. Encouraged by friends who adored her home cooking, Sara took the plunge and opened her first Al Habasha restaurant in Dubai’s bustling Naif area. It was modest at first, but the food spoke for itself. Authentic flavors and generous hospitality drew in Ethiopians longing for a taste of home and curious residents eager to explore new cuisine. Word spread quickly. Soon, diners traveled from other emirates just to eat at Al Habasha. A second branch in Frij Murar followed, and the numbers were remarkable—over Dh100,000 in monthly revenue. Her first Mercedes ML was not just a car; it was a symbol of how far grit and vision could take her. An Empire Across the Emirates From that single Naif restaurant, Sara built a culinary empire. Today, Al Habasha spans nine thriving locations across Abu Dhabi, Ajman, Sharjah, and Ras Al Khaimah. The brand has grown beyond its roots as a cultural haven for Ethiopians. Emiratis and expatriates from all backgrounds now seek out its communal platters, rich stews, and injera bread. Sara has not just built restaurants—she has introduced the soul of Ethiopian dining to an international audience. The Philosophy of a Self-Made Icon Reflecting on her journey, Sara speaks with pride and clarity. “I came to Dubai as a single woman and became a millionaire. Most people wait for money—but I worked hard to change my life. Starting at zero, I now own nine restaurants, and that makes me proud.” She credits the UAE for providing a safe and supportive environment for entrepreneurs. “If you work hard and follow the rules, nobody will touch you. The UAE government supports you.” Having spent more of her life in the Emirates than in Ethiopia, she now calls it her native country—a place where $500, determination, and an unshakable vision transformed a young immigrant into the architect of a culinary dynasty.

How OKX Earn Lets Your Crypto Work While You Sleep

How OKX Earn Lets Your Crypto Work While You Sleep In a world where your money works 24/7 or sits idle ,which side do you want to be on? Every day, traders hustle to beat the markets. But while some are glued to charts, others are quietly stacking passive income. No noise. No stress. Just smart moves and solid returns. Welcome to the world of OKX Earn , a powerful suite of tools designed to let your crypto work for you, even while you sleep. Let’s break it down, not just with definitions, but with real-life possibilities. 1. Simple Earn , For the Smart but Cautious Think of this as your crypto savings account but better. Whether it’s USDT, ETH, or BTC, Simple Earn lets you deposit and earn daily rewards while maintaining full flexibility. You can redeem anytime. Why it’s powerful: You’re not betting. You’re saving and growing. 🔹 Principal Protected🔹 Daily earnings🔹 Flexible or fixed terms Real talk: Imagine setting aside 500 USDT for a month and seeing it quietly generate daily returns. That’s not magic , that’s Simple Earn. 2. On-Chain Earn ,Where DeFi Meets Simplicity DeFi is booming, but let’s be honest , not everyone wants to deal with gas fees or bridging assets. With On-Chain Earn, OKX does the heavy lifting. You tap into top DeFi protocols like Aave, Curve, or Compound  all with zero technical setup. Just select an asset, subscribe, and sit back. Why it’s different: You earn on-chain yield from trusted protocols without leaving the OKX ecosystem. 🔹 DeFi rewards without DeFi complexity🔹 Auto-compounding available🔹 Transparent and blockchain-verified The big win: You’re earning DeFi-grade returns while OKX handles everything in the background. 3. Dual Investment – Set Your Price, Win Either Way This one is for the opportunists , those who don’t just hold BTC or ETH but want to capitalize on volatility. With Dual Investment, you choose a crypto pair (like BTC/USDT), set a price, and a date. If your target is hit, you get paid higher returns ,either in the base or quote asset. Why it’s smart: You’re getting paid more to either buy low or sell high. 🔹 No fees🔹 Higher yields than standard earn products🔹 Advanced auto-compound options Let’s say: You want to buy BTC at $58,000. You set up a Dual Investment product. If BTC drops to $58K, you buy it , but with a reward. If it doesn’t, you still earn. That’s a win-win play. 4. BTC Yield+ – Earn BTC Daily with Conservative Strategy You’ve heard it: “Stack sats.” But stacking passively? That’s next level. BTC Yield+ is tailor-made for Bitcoin holders who want daily rewards without swapping assets or risking capital. 🔹 Conservative and stable returns🔹 Rewards paid in BTC🔹 Fully flexible , redeem anytime How it works: Deposit BTC before 08:00 UTC, and you start earning the same day. Rewards land in your funding account daily. Redeem before 07:00 UTC, and your BTC is back by the next morning. It’s Bitcoin farming ,done right. Thousands are already earning passively on OKX without trading a single candle. The only difference? They started. This isn’t financial advice ,this is your wake-up call. If you’ve been meaning to let your crypto do more than sit in a wallet, this is your moment.Whether you’re risk-averse, DeFi curious, market-savvy, or just HODLing, there’s a product here with your name on it. 👉 Explore OKX Earn now: https://www.okx.com/earn Your crypto is already powerful. It’s time you made it productive. Join OKX Africa Telegram Community: https://bit.ly/3JbrNNf Join OKX Africa on X: https://bit.ly/47rSyqI

How Two Ethiopian YouTubers Are Bringing the World Closer in Local Language

How Two Ethiopian YouTubers Are Bringing the World Closer in Local Language For years, Ethiopian audiences seeking travel stories online often had to rely on English-language content from Western vloggers. Today, that’s changing. A new wave of local-language creators is taking viewers on journeys across the globe — without the cultural translation gap. Leading this movement are Abel Berhanu and Janny, two YouTubers who have turned their cameras, charisma, and curiosity into full-time careers, and in the process, built loyal communities eager to see the world through an Ethiopian lens. Abel Berhanu: From “Side Hustle” to Million-Making Media Brand Nine years ago, when Abel Berhanu uploaded his first travel-related video to YouTube, Ethiopian content creators on the platform were scarce. A television, radio, and advertising professional by trade, Abel saw YouTube initially as an experimental side project — one that would run alongside his media jobs. The early days were brutal.He published 62 videos in a row with fewer than ten views each. Still, Abel kept uploading, convinced that the platform could one day be his ticket to both financial independence and fulfilling his childhood dream of traveling the world. That persistence paid off on the 63rd upload — a video about a local bank’s homeownership scheme that suddenly went viral, pulling in thousands of views within hours. From then on, his trajectory shifted. At first earning around $100 per video, Abel reinvested into his channel, eventually leaving his day jobs to focus entirely on YouTube. Today, he runs five channels, employs a team of 11 staff in Ethiopia and the US, and holds multiple YouTube Creator Awards — including two Gold Play Buttons for surpassing one million subscribers. While he doesn’t disclose exact monthly earnings, Abel is candid that his income “makes millions” of birr annually, fluctuating with video performance. YouTube, he says, is not just a paycheck but “a great source of wealth” for those willing to work hard, be patient, and learn how to package stories in ways audiences can connect with. His formula blends cultural storytelling with journalistic curiosity. Abel has visited 63 countries and all 50 US states, producing content in Amharic that goes beyond scenic shots. His travelogues explore history, culture, lifestyle, and unique national quirks, often under challenging conditions ranging from extreme weather to restrictive filming laws. By filming in his native language, he opens up the world for Ethiopians who might not otherwise engage with English-only travel content. Janny: From Uber Eats Deliveries to Global Adventures Janny — whose real name and backstory remain less public than Abel’s — started his YouTube journey in September 2020 while living in the United States. His first videos were not about travel at all, but about reacting to Ethiopian music and livestreaming his experiences as an Uber Eats delivery driver. This relatable starting point helped him connect with Ethiopians abroad and at home, giving his channel an authentic, down-to-earth tone. Over the past four years, Janny’s channel, jahnny VLOGS, has grown to 357,000 subscribers, 841 videos, and more than 53.8 million views. He has also built a broader digital presence, with 73,000 Instagram followers and an impressive 363,000 TikTok followers — making him one of the most multi-platform Ethiopian creators in the travel niche. His breakthrough came with travel vlogs that mixed curiosity with candidness. One of his most watched videos — a Thailand nightlife exploration — has surpassed 800,000 views, pulling in both Ethiopian viewers and international audiences curious about his perspective. Other popular content includes visits to Saudi Arabia to see football superstar Cristiano Ronaldo, explorations of “Little Ethiopia” communities abroad, and domestic adventures showcasing Ethiopia’s historic cities like Gondar. Janny’s storytelling style is immersive and personality-driven, often putting himself at the center of the narrative so viewers feel like they’re traveling alongside him. He frequently collaborates with other Ethiopian YouTubers, expanding his reach and introducing his audience to new personalities. Importantly, his decision to vlog in Amharic ensures his content resonates deeply with Ethiopians, especially those less comfortable with English. This linguistic choice has positioned him as a cultural bridge — showing global destinations through an Ethiopian lens while breaking down stereotypes about his homeland. Why Local-Language Travel Vlogging Matters For both Abel and Janny, producing in Amharic isn’t just a stylistic choice — it’s a strategic one. Ethiopia is a nation of over 120 million people with relatively low English fluency rates. Local-language travel content removes a barrier, letting viewers focus on the story, the visuals, and the cultural comparisons without translation fatigue. In doing so, these creators have tapped into an underserved digital market. As Abel points out, Ethiopia has “very few” YouTubers with over a million subscribers, meaning the platform remains an untapped business opportunity for those who can deliver consistent, engaging content. The Business of Being an Ethiopian Travel Vlogger Both vloggers show that sustainable YouTube income in Ethiopia is possible — but it requires professional discipline: Multiple Revenue Streams: Beyond AdSense, they monetize through brand deals, sponsored trips, book sales (Abel), and merchandise. High Output: Regular uploads keep their channels in YouTube’s recommendation algorithms. Global & Local Licensing: Abel’s US business license and Janny’s multi-platform growth allow them to expand monetization options. Team Building: Abel runs a full production team; Janny often collaborates to boost content variety and production value. Cultural Relevance: Local language + Ethiopian cultural framing = higher domestic engagement. Both creators have ambitions beyond their current milestones. Abel still dreams of visiting every sovereign country in the world, while Janny continues to explore destinations that blend adventure with cultural storytelling — often aiming to surprise his viewers with places they’ve never considered visiting. For Ethiopian audiences, their work is more than entertainment. It’s a chance to experience the world without leaving home, to see global culture through Ethiopian eyes, and to imagine their own place in it. In a country where digital opportunities are growing but still underdeveloped, Abel Berhanu and Janny are not just vloggers — they are digital pioneers, proving that with persistence, strategy, and cultural authenticity, Ethiopia can have a seat at the global storytelling table.

Ethiopia’s Investment Holding Secures First Overseas Stake in $3M Akobo Minerals Investment

Ethiopia’s Investment Holding Secures First Overseas Stake in $3M Akobo Minerals Investment OSLO / ADDIS ABABA — August 11, 2025 — In a historic move signaling Ethiopia’s growing integration into global capital markets, Ethiopian Investment Holdings (EIH), the country’s sovereign wealth fund, has taken its first-ever equity stake in an international company — investing USD 3 million in Scandinavian-based gold producer Akobo Minerals AB (Euronext and Frankfurt: AKOBO; OTC: AKOBF). The deal, announced Monday, involves a private placement of 15 million new shares at USD 0.20 per share, giving EIH a 7.4% ownership stake. The capital will be used to accelerate the development of Akobo’s high-grade Segele gold mine in western Ethiopia, including the construction of a vertical shaft that is expected to boost monthly output five- to eightfold, from 5–10 kilograms to 50–80 kilograms. A First for Ethiopia’s Sovereign Fund Founded in 2021, Ethiopian Investment Holdings manages roughly 40 state-owned enterprises — from Ethiopian Airlines to Ethio Telecom — with a mandate to preserve national wealth, diversify revenue streams, and deliver sustainable returns. By taking a position in Akobo Minerals, EIH is not only venturing beyond Ethiopia’s borders for the first time but also making a rare re-entry into the global equity market after more than a century of absence. The move reflects Ethiopia’s “3D strategy” — Diversify, Drive, Deliver — designed to broaden the sovereign portfolio, fuel long-term innovation, and ensure economic benefits flow back to Ethiopian citizens. “This represents a historic and strategic breakthrough for Ethiopia’s economic expansion,” said Dr. Brook Taye, CEO of EIH. “Akobo’s sustainable approach and proven expertise make it the ideal partner for our first international mining stake.” Strategic Timing Amid Economic Reforms The investment comes as Ethiopia accelerates market liberalization efforts, opening previously closed sectors to private and foreign participation. In the past three years, the government has loosened state monopolies in telecoms, banking, and logistics while actively courting international investors. Analysts note that the EIH–Akobo deal dovetails with the administration’s reform agenda, which aims to position Ethiopia as a competitive emerging market player. Sovereign fund participation in a listed overseas company not only signals investor confidence but also sets a precedent for Ethiopian capital to compete in global deal-making. “This is more than a mining investment — it’s a signal to the market that Ethiopia is ready to be both a destination and a source of capital,” said one Addis Ababa–based investment banker. Validation for Akobo Minerals For Akobo, which has operated in Ethiopia for over 14 years, the EIH partnership serves as a strong endorsement of its operational model and financial trajectory. The Segele mine boasts an Inferred and Indicated Mineral Resource of 68,000 ounces with an unusually high gold grade of 22.7 grams per ton — placing it among the richest deposits globally. “This milestone validates the strength of our project and our long-term vision,” said Jørgen Evjen, CEO of Akobo Minerals. “We are proud to be paving the way for Ethiopian investors to directly participate in one of their own industries.” The company, listed on Euronext Growth Oslo and the Frankfurt Stock Exchange, is also traded on the OTC Pink Market. With gold prices trading near multi-year highs amid global market uncertainty, the timing could amplify returns for both parties. Potential Ripple Effects for the Mining Sector Mining accounts for a relatively small share of Ethiopia’s GDP — less than 1% — but the government has identified it as a strategic growth sector, aiming to increase exports and attract exploration investment. Sovereign wealth fund participation in a domestic-linked international miner could encourage other Ethiopian entities, including pension funds and private equity firms, to explore similar cross-border strategies. The deal may also reassure foreign mining companies hesitant about Ethiopia’s operating environment, showing that state-backed financial institutions are prepared to provide capital and political support to credible operators. The Bigger Picture With this transaction, Ethiopia joins a small but growing group of African sovereign wealth funds actively investing abroad. While resource-rich states like Botswana and Nigeria have long allocated capital to global assets, Ethiopia’s debut move underscores its intention to leverage state capital to both strengthen domestic industries and build a globally diversified portfolio. If the Akobo model proves successful, industry observers expect EIH to target other high-value sectors — from energy infrastructure to technology — creating new pathways for Ethiopian capital in international markets. About Ethiopian Investment Holdings (EIH): Established in 2021, EIH is Ethiopia’s sovereign investment arm, overseeing state-owned assets worth billions of dollars. Its portfolio spans aviation, banking, telecoms, shipping, and logistics, with a strategic mandate to drive national economic transformation. About Akobo Minerals: Akobo is a Scandinavian-based gold producer with operations in Ethiopia’s Gambela region and Dima Woreda. Known for its high-grade Segele deposit, the company follows rigorous ESG standards and maintains strong community engagement programs.

Ethiopian Airlines Signs AfDB Pact for $10 Billion— CEO’s Absence Raises Succession Questions

Ethiopian Airlines Signs AfDB Pact for $10 Billion— CEO’s Absence Raises Succession Questions Ethiopian Airlines has advanced its ambitious plan to build the $10 billion Abusera International Airport by securing the African Development Bank’s (AfDB) commitment to mobilize the majority of the financing. The mega-hub, to be built near Bishoftu—40 kilometers southeast of Addis Ababa—will be one of the world’s largest airports, with an annual capacity of over 110 million passengers once completed. The agreement was signed in Addis Ababa by Ethiopian Airlines Chief Commercial Officer (CCO) Lemma Yadecha and AfDB President Dr. Akinwumi Adesina. The signing was witnessed by Board Chairman and Ethiopian Air Force Commander Lt. Gen. Yilma Merdasa and Finance Minister Ahmed Shide. Conspicuously absent was CEO Mesfin Tasew, whose nonappearance at such a milestone event has drawn attention across Ethiopia’s business and aviation sectors. No official reason for his absence was given, but it has fueled industry chatter about possible leadership transitions at Africa’s largest carrier. Financing the Mega-Hub Under the agreement, AfDB will coordinate efforts to secure 80% of the project’s cost from international financial institutions, while Ethiopian Airlines will contribute the remaining 20% from its own resources. Planned to be built in two phases over a 3,975-hectare site, the Abusera airport aims to alleviate pressure on Addis Ababa Bole International Airport, which already operates far above its original capacity of 12 million passengers per year. Once operational, the new facility is expected to position Addis Ababa as one of the most competitive transit points globally, challenging Gulf hubs like Dubai and Doha, as well as European gateways such as Istanbul and Frankfurt. A Rising Figure at the Forefront The spotlight at the ceremony fell squarely on Lemma Yadecha, who not only signed the agreement but also addressed stakeholders on the project’s transformative potential. Over the past year, Yadecha has increasingly represented Ethiopian Airlines in major negotiations, high-profile partnerships, and industry conferences, raising speculation that the airline may be grooming him for a future CEO role. Profile: Lemma Yadecha Joined Ethiopian Airlines: September 6, 1999, as Marketing Agent Career Progression: Served in multiple managerial roles, including Lead Central Reservation Control Agent, Supervisor of Central Reservation Control and Revenue Management, and Area Manager for Burkina Faso, Malaysia, and France. Senior Leadership Roles: Appointed Director of the Global Call Center in December 2017, Acting Managing Director of Ethiopian International Services in September 2019. Became Chief Commercial Officer in April 2022. Academic Background: Holds a BSc in Civil Engineering and an MSc in Geotechnical Engineering from Addis Ababa University, and an MSc in Integrated Marketing Communication from the University of Mississippi. Industry observers note that Ethiopian’s leadership grooming pattern often places operational and commercial executives in the public spotlight before transitioning them into the top role. Former CEO Tewolde Gebremariam’s own path to leadership followed a similar trajectory. Balancing Growth with Social Impact Ethiopian Airlines also announced a $350 million resettlement and livelihood program to relocate and support 2,500 farmers living in the project area. The package includes housing, workplaces, and infrastructure to minimize the social and economic impact of the airport’s construction. A Defining Decade Ahead Construction is scheduled to begin in the Ethiopian fiscal year 2018 E.C. (2025/26 G.C.), with the first phase expected to bring substantial capacity online years before final completion. Once fully operational, Abusera International Airport is projected to redefine Ethiopia’s role in global aviation. Whether Mesfin Tasew will continue to steer the airline through the project’s execution—or whether leadership will transition to a new generation—remains to be seen. For now, Lemma Yadecha’s growing visibility and decades-long track record position him as one of the most influential figures shaping Ethiopian Airlines’ next chapter.

TilfFotoBetBot: Ethiopia’s Telegram-Powered Generative AI Startup Scaling Creativity

TilfFotoBetBot: Ethiopia’s Telegram-Powered Generative AI Startup Scaling Creativity In Ethiopia, where high-speed internet is still a privilege and most smartphone users rely on Telegram rather than app stores, a homegrown AI tool is rewriting the rules of creative technology adoption. Meet TilfFotoBetBot, a multimodal generative AI platform built by Addis Ababa–based Tilf Software PLC. In less than a year, it has gone from a niche experiment to 15,000+ monthly active users, generating everything from Ghibli-style animations to branding logos—over 50,000 logos since June alone. “We saw that the real challenge wasn’t just selling online—it was helping people create and showcase products in the first place,” says the Tilf team. “That’s how TilfFotoBetBot was born.” Built for Ethiopia’s Digital Realities Unlike global AI products that assume fast connections and modern devices, TilfFotoBetBot was designed around Ethiopia’s digital constraints: Runs fully inside Telegram—no app downloads, no sign-ups. Optimized for low bandwidth and older smartphones. Localized workflows for users outside major cities. This design choice isn’t just convenience—it’s market strategy. Telegram dominates Ethiopia’s messaging ecosystem, making it the perfect distribution channel for advanced tech without fighting app store barriers. From Photo Shoots to Veo3 Video Generation TilfFotoBetBot began with AI-powered photo generation—restoring old images, removing backgrounds, changing hairstyles—but has since expanded into video and upcoming voice generation. Notably: AI Photo Shoot: Instant stylized portraits, popular with photo studios. Logo Generator: 2,500 logos created on day one, signaling pent-up demand for affordable branding tools. Veo3 Video Tools: TikTok creators use it for unique video content, boosting engagement and landing sponsorships. Some Ethiopian entrepreneurs have already turned it into a side hustle—charging for AI-enhanced studio photos or selling AI-generated brand assets. Overcoming Ethiopia’s AI Adoption Barriers Scaling generative AI in Ethiopia isn’t just a matter of building features—it’s about surviving four main hurdles: Internet Access – Most users can’t stream heavy models in real time. Tilf bypasses this by doing everything within Telegram’s lightweight infrastructure. GPU Costs – AI inference isn’t cheap. A spike in AI photo shoot demand forced Tilf to double its first-request price from 220 ETB to 440 ETB, with follow-up photos at 55 ETB. Public Awareness – Generative AI is still new to the Ethiopian public. TikTok virality (one video hit 1M views) has been their growth engine. Payment Barriers – Even if Ethiopians want premium AI tools, many global services can’t be accessed due to the lack of widely available international payment options. Credit cards compatible with global SaaS subscriptions are rare, and platforms like PayPal and Stripe aren’t fully functional in Ethiopia. This means that tools like Midjourney or OpenAI’s premium tiers remain financially out of reach for most, regardless of interest. 📊 Global AI Accessibility Index: Ethiopia vs. Global Markets Source: Market checks, user reports, and platform documentation. The Global Access Gap: Google Flow and Beyond The issue goes beyond payments. Major AI products—such as Google’s Flow—still aren’t accessible in Ethiopia and other African markets. While Silicon Valley touts global inclusion, product rollouts often ignore countries without established billing infrastructure, reliable IP ranges, or large English-speaking bases. For Ethiopian creators, this forces them to either rely on free tiers (often with usage limits) or turn to locally built tools like TilfFotoBetBot that accept mobile money or cash-based payments. It’s a vacuum that local innovators are increasingly filling. The AI Sovereignty Play Beyond the business case, TilfFotoBetBot is making a quiet political statement: Africa needs to own its AI narrative. Most AI models are trained in Western contexts, often underrepresenting African faces, languages, and cultural nuances. Tilf fine-tunes its tools for Ethiopian users and plans to introduce local language support, ensuring the tech works for everyone—not just English speakers. “We’re not just using tech from outside,” Tilf says. “We’re shaping it here.” Next Stop: East Africa Tilf’s goal is 1 million monthly users in Ethiopia before expanding to other East African markets like Kenya, Uganda, and Rwanda. The strategy? Keep everything: Multimodal (photo, video, voice, design) Accessible (Telegram-first) Culturally tuned (local languages, localized prompts) If they succeed, TilfFotoBetBot could become a blueprint for how to scale AI in low-infrastructure markets—a lesson that could apply from Accra to Jakarta. Why It Matters: In a global AI race dominated by Silicon Valley, TilfFotoBetBot is proof that local-first, infrastructure-aware design can unlock massive adoption—even in bandwidth-limited markets. It’s not just a startup story; it’s a case study in AI localization, digital leapfrogging, and creator economy empowerment in Africa.

CBE’s Aborted Logo Overhaul: Branding Missteps, Public Sentiment, and Questions of Governance

CBE’s Aborted Logo Overhaul: Branding Missteps, Public Sentiment, and Questions of Governance The Commercial Bank of Ethiopia (CBE) — the nation’s largest and oldest bank — recently halted a highly publicized and costly rebranding initiative after senior federal government officials criticized the proposed new logo for lacking creativity, Ethiopian identity, and Amharic representation. The cancellation, announced at the eleventh hour, has reignited debates about branding strategy, public accountability, and financial stewardship in state-owned enterprises. The Facts: A Half-Billion Birr Halt According to The Reporter, CBE’s rebranding process consumed close to 600 million birr, encompassing design work, digital platform modifications, and planned replacements of signage, letterheads, staff IDs, and branding materials across its more than 1,900 branches. The new design — a minimalist black “CBE” in a disconnected, sleek font, accompanied by the motto “always reliable” — was set to replace the bank’s iconic golden spiral emblem, unchanged for over half a century. A massive replica had already been installed on the bank’s 46-story headquarters in Addis Ababa. However, just days before the official unveiling, senior federal government officials intervened after learning that the logo omitted Amharic text. Critics within and outside the bank also called the design “boring” and lacking distinct Ethiopian identity. Why Logos Matter — And Why This Change Was Risky In branding, a logo is more than a decorative mark; it is the distilled essence of an organization’s identity, values, and customer perception. A well-established logo operates on both a visual and psychological level, triggering memories, emotions, and associations built over years or decades. CBE’s golden spiral logo is not merely a graphic; it symbolizes trust, national pride, and the bank’s long-standing presence in Ethiopian life. For many customers, it is tied to personal experiences — from receiving a first paycheck to securing a loan — as well as to broader national economic history. Marketing and branding experts caution that replacing such a deeply ingrained symbol is a high-risk move. Successful rebrands are typically justified by transformative changes in a company’s direction, market, or reputation. In CBE’s case, no such major shift was publicly communicated. Instead, the redesign appeared motivated by aesthetic modernization and competitive mimicry, rather than a strategic repositioning. Hawelet Ahmed’s View: When Change is Justified — and When It Isn’t Branding commentator Hawelet Ahmed underscores that a logo’s primary purpose is to be a unique symbol — an instant identifier that anchors an institution in the public’s memory. She points to two notable Ethiopian examples where logo changes were arguably justified: Nib Bank — Originally featuring a bee symbol, the bank changed its logo after concerns it too closely resembled the EPRDF’s election emblem. In branding, avoiding visual confusion with politically charged symbols or other institutions can be a valid reason for change. Ethio Telecom — Formerly the Ethiopian Telecommunication Corporation, its logo once featured a crowned lion, later simplified to a lion without a crown. Under French management, the lion was dropped entirely in favor of a new brand identity, partly because other institutions also used lion imagery. Here too, the need for a distinctive identity justified the change despite initial controversy. In contrast, CBE’s golden spiral logo is already entirely unique, deeply embedded in public memory, and not in conflict with other symbols. As Hawelet asks: Is there a sufficient reason to change a logo that is “completely unique and unlike anyone else,” when it already fulfills its role perfectly? She notes that some logos stand the test of centuries — the world’s oldest logo is over 650 years old, and Shell’s has endured for 120 years. “Some things don’t necessarily have to change,” she writes. In her view, instead of altering a flawless emblem, CBE would be better served by investing in service quality, technological upgrades, and customer experience. Million Ayelech’s Perspective: Identity Crisis, Not Necessity Branding analyst Million Ayelech adds that CBE has already changed its logo three times since its inception, with each update making it more adaptable to digital formats. The current design, in his view, “simply describes CBE” and is both realistic and convincing. He outlines several legitimate reasons why an organization might change its logo: If the logo is too similar to that of another organization, creating confusion. If the logo carries cultural sensitivities or negative connotations within the community. These are compelling grounds for rebranding. However, he stresses that none of these apply to the CBE’s current emblem. Instead, he argues the bank’s decision seems driven by an “identity crisis” rather than strategic necessity. In his assessment, CBE’s trust and loyalty have already been eroding over time due to service-related and governance issues, and a logo change would not fix those underlying problems. Public Sentiment and Cultural Resonance The omission of Amharic from the proposed design proved a fatal flaw. In a multilingual nation where language is intertwined with identity and politics, removing a major linguistic symbol from a flagship national brand risked alienating the public and undermining cultural resonance. Brand identity in Ethiopia cannot be divorced from national symbolism. Ethiopian Airlines, for example, has retained Amharic and national colors in its branding while modernizing its look, reinforcing both international professionalism and local pride. CBE’s proposed logo, by contrast, seemed designed for a generic global market, potentially at the cost of its domestic emotional anchor. The Financial Question The 600 million birr price tag has been as controversial as the design itself. While large-scale rebrands are expensive — covering design, signage, software, and marketing — the figure is extraordinary in Ethiopia’s economic context. Critics question whether such an expenditure was prudent, especially for a state-owned bank amid rising inflation, forex shortages, and other operational challenges. A design consultant told The Reporter the work was “amateur” despite the cost, suggesting possible procurement inefficiencies or inflated contracting. Allegations from unnamed sources link the project to deeper mismanagement and even embezzlement schemes within the bank, though such claims remain unproven. Governance and Transparency in State-Owned Enterprises The incident highlights structural weaknesses in how major branding and procurement decisions are made within Ethiopian state-owned enterprises (SOEs). That senior federal officials only learned of the logo days before its launch suggests a lack of high-level oversight and stakeholder engagement during the project’s development. Effective rebranding — particularly for public institutions — requires early consultation with key stakeholders, market testing, and cultural vetting. In CBE’s case, the process appears to have been driven internally with limited transparency, only to be derailed at the final stage by political intervention. This top-down halting of the project also raises questions: Should branding decisions for SOEs be politically approved? How can public enterprises balance creative autonomy with national cultural representation? And most importantly, how can governance frameworks ensure both fiscal responsibility and brand integrity? Lessons for Ethiopian Institutions Strategic Justification is Key – Rebranding should be grounded in clear strategic goals, such as market repositioning or reputation repair, not just aesthetic updates. Cultural Anchoring Matters – In Ethiopia’s context, national symbols, languages, and cultural cues are not optional design elements; they are integral to brand legitimacy. Stakeholder Engagement Prevents Costly Missteps – Early involvement of customers, employees, and regulators can identify potential backlash before millions are spent. Financial Oversight Must Be Stronger – Large public expenditures on branding should be subject to transparent procurement, cost-benefit analysis, and external auditing. Change Management is Crucial – Any brand evolution should be phased, with customer communication that frames the change as part of a broader narrative of progress. Beyond the Logo The aborted logo saga is not just about design. It is a case study in the intersection of branding, politics, and public trust. While the visual mark of CBE may remain unchanged for now, the episode underscores that in Ethiopia — as in many countries — a logo is not simply what a company says it is. It is what the people feel it is, and what the public believes it represents about their shared history and identity. In the end, the greatest damage to CBE may not be the wasted millions, but the erosion of confidence in its decision-making processes. Rebuilding that trust will require more than a logo — it will require transparency, cultural sensitivity, and genuine engagement with the people whose trust the bank’s brand was built to serve.

Ethiopian BPO on the Rise: But Can the Internet Keep Pace?

Ethiopian BPO on the Rise: But Can the Internet Keep Pace? Ethiopia’s business process outsourcing (BPO) sector is expanding rapidly, with market revenue forecast to reach $489.9 million in 2025 and grow at an annual rate of 11.54% to $845.7 million by 2030, according to Statista. The industry now includes about 25 registered firms employing roughly 15,000 workers and generating an estimated $50 million annually—up from $34 million and 3,350 employees in 2021. International players are returning to the market, including Africa’s outsourcing giant CCI Global, which has resumed operations in Addis Ababa. The Ethiopian Outsourcing Association has also been formed to lobby for greater sector support, while government initiatives—such as the Digital Ethiopia 2025 strategy, investments in ICT parks, and improved internet access following telecom liberalization—are enhancing the country’s appeal. A young, multilingual workforce, competitive wage levels, and favorable time zones are positioning Ethiopia as an emerging destination for global outsourcing contracts. Industry experts attribute the growth to an untapped pool of skilled talent and lower labor costs, amplified by the depreciation of the birr. The “Hidden Tax” of Poor Internet Despite the momentum, operators and young professionals say Ethiopia’s weak internet remains a “hidden tax” on the industry—forcing firms to invest in costly backup connections, maintain redundant staffing, or shift work hours to avoid peak network congestion. Some BPO managers warn that without a reliable digital backbone, Ethiopia risks becoming known more for missed deadlines and dropped calls than for its capabilities—jeopardizing hard-won gains in a business where reputation travels faster than the signal itself. “Yes, it has improved compared to before, but it is still not sustainable,” said one operator, who asked not to be named. “We aren’t using the exact amount we buy.” He added that poor connectivity has caused him to miss international meetings and deadlines. “That’s why many are moving to Safaricom,” he noted. Fair Usage Limits and Infrastructure Gaps Experts say that limitations on so-called “unlimited” internet plans stem from international agreements that cap usage. “Fair Usage Policy (FUP), an international guideline, states that every individual should use the internet fairly,” explained Yonas Shiferaw, a network engineer. “But selling unlimited data under a limited policy isn’t appropriate. Remote workers, who consume large amounts of data, are finding this a major headache.” Yonas also questioned whether Ethiopia’s internet speeds truly meet 4G standards. “We haven’t deployed infrastructure that current technology allows. Bandwidth often faces congestion and shrinks as the number of users grows, leading to unreliable connections.” “Many customers are switching to Safaricom,” he added. “But will these speeds hold as the user base expands? The answer is no—we won’t see sustained performance.” He further noted that fixed broadband users often experience speeds far below advertised levels, due to poor equipment quality, insufficient backup power, and aging systems. “These issues mean users get less than what they are promised,” Yonas told Addis Insight. Telecom Investments and Upgrades Ethio Telecom, the state-owned operator, launched 1,683 new mobile sites during the fiscal year ending in June, nearly half (836) of which were in rural areas. It expanded LTE coverage to 512 additional cities, bringing total 4G LTE availability to 936 cities and districts. The company also introduced 5G services in 16 more cities, increasing the total number of 5G-enabled locations to 26. To boost network capacity and speeds, Ethio Telecom deployed Massive MIMO technology at 212 new sites, raising the total to 306. “These initiatives, combined with core 4G and 5G network expansions, have enhanced network capacity, customer experience, and access to quality mobile data services, strengthening the country’s digital infrastructure,” the company said in its latest report. The telecom also upgraded its International Gateway capacity by 840 Gbps to a total of 2.48 Tbps and extended its backbone fiber network by 686 km, bringing the total fiber length—including Optical Ground Wire (OPGW)—to 22,673 km. Last year, Ethio Telecom launched its “Copper Switch Off” initiative, aimed at replacing its aging copper network with high-speed fiber optics. So far, 35,701 customers have migrated to fiber—24,123 of them in the last fiscal year alone. Calls for Faster Fiber Deployment Yonas urged a faster transition from copper to fiber, saying it would enable more efficient management through a centralized digital platform. He also advocated replacing manual processes with automated systems and highlighted airFiber technology, which uses microwave antennas to deliver dedicated internet connections to enterprise clients. Remote workers, he suggested, could access this service if organized collectively. Balancing Growth and Connectivity Ethiopia is making notable progress in its digital transformation, driven by government strategies like Digital Ethiopia 2025 and significant telecom investments. Expanded network coverage, enhanced international capacity, and accelerated fiber rollout have all improved access to the internet and modernized services. However, as the BPO sector and remote workforce continue to grow, persistent connectivity challenges remain a critical hurdle. Ensuring reliable, affordable, high-quality internet is essential—not just to sustain the sector’s momentum, but to fully harness the potential of Ethiopia’s young, skilled workforce and secure its position in the global digital economy.