Ethio Telecom Surpasses Expectations with 21.79 Billion ETB Profit and Major Network Expansion

Ethio Telecom Surpasses Expectations with 21.79 Billion ETB Profit and Major Network Expansion Addis Ababa, July 10, 2024 (Addis Walta) – Ethio Telecom has announced a remarkable annual profit of 21.79 billion Birr for the 2023/24 fiscal year, reflecting a 108.7% performance. The telecom giant also reported generating a gross income of 93.7 billion Birr, which is 103.6% of its planned target for the year. Subscriber Growth and Service Expansion By the end of the fiscal year, Ethio Telecom boasted an impressive subscriber base of over 78.3 million. Of these, 75 million are voice service users, and 40.4 million are internet users. This growth is attributed to the company’s continuous efforts to enhance service quality and expand its reach across the nation. Financial Contributions In terms of financial contributions, Ethio Telecom has significantly bolstered the national treasury by paying 29.76 billion Birr in income tax. This substantial tax contribution underscores the company’s pivotal role in the Ethiopian economy and its commitment to national development. Network Expansion and Technological Advancements Ethio Telecom has made significant strides in expanding its network infrastructure. The company announced that 124 towns across Ethiopia now have access to 4G network services, providing faster and more reliable internet connectivity to a wider population. Moreover, five towns have been upgraded to 5G services, positioning Ethiopia as a burgeoning hub for advanced telecommunications technology in Africa. Strategic Initiatives and Future Plans Ethio Telecom’s CEO, Frehiwot Tamiru, highlighted several strategic initiatives that have contributed to this year’s success. These include aggressive marketing campaigns, improved customer service, and strategic partnerships with global tech companies. The company has also invested heavily in modernizing its infrastructure and enhancing cybersecurity measures to ensure robust and secure communication services. Looking ahead, Ethio Telecom plans to continue its expansion efforts with a focus on rural areas, aiming to bridge the digital divide and provide equitable access to telecommunications services for all Ethiopians. The company is also exploring new revenue streams through value-added services and digital solutions, aligning with global trends in the telecom industry. Corporate Social Responsibility In addition to its financial and operational achievements, Ethio Telecom remains committed to its corporate social responsibility initiatives. The company has launched various community development programs, focusing on education, health, and environmental sustainability. These initiatives are designed to uplift communities and support the government’s development agenda. Ethio Telecom’s stellar performance in the 2023/24 fiscal year showcases its resilience and adaptability in a rapidly evolving industry. With continued investments in technology and a strong customer focus, the company is well-positioned to maintain its leadership in the Ethiopian telecommunications market and drive further growth in the coming years.

The National Bank of Ethiopia Launches New Monetary Policy Framework

The National Bank of Ethiopia Launches New Monetary Policy Framework July 9, 2024 | Addis Ababa, Ethiopia In a significant move to stabilize the country’s economy, the National Bank of Ethiopia (NBE) has unveiled a comprehensive new monetary policy framework aimed at ensuring low and stable inflation. This initiative follows extensive preparatory work aligned with the NBE’s Medium-term Strategy Plan, which included defining the bank’s mandate to prioritize price stability and enhancing its technical capabilities to adopt modern monetary policy tools. Key Measures Announced: Interest-Rate Based Policy: NBE will now use an interest-rate based regime, with the newly introduced National Bank Rate (NBR) serving as the primary tool for signaling its policy stance. The initial NBR is set at 15 percent, reflective of current macroeconomic conditions. Policy Rate Implementation: The NBR aims to influence broader monetary and credit conditions. It is set close to current interbank lending rates, with commercial bank lending rates ranging between 16-20 percent. Open Market Operations (OMO): Starting July 11, 2024, the NBE will conduct bi-weekly OMO auctions to manage liquidity in the banking system, ensuring interbank market rates align with the NBR. Standing Facilities: An Overnight Lending Facility and an Overnight Deposit Facility will be introduced, allowing banks to manage their liquidity over a one-day horizon at the NBR rate plus or minus 3 percent. Electronic Interbank Money Market: A new electronic platform will facilitate continuous lending and borrowing among banks, enhancing liquidity management without central bank intervention. Supplementary Tools: While transitioning, the NBE will retain quantitative measures as supplementary tools to ensure effective monetary management. Conclusion: These reforms mark a historic shift in Ethiopia’s monetary policy, aligning NBE’s practices with global standards. By establishing a benchmark policy rate and introducing various liquidity management tools, NBE aims to address long-standing macroeconomic and banking sector challenges, ensuring price stability and fostering economic growth. The NBE calls for the cooperation of all stakeholders to ensure the successful implementation of these measures, benefiting the entire economy.

Mohammed Al-Amoudi to Return to Ethiopia with Grand Rolls-Royce Spectre Welcome

Mohammed Al-Amoudi to Return to Ethiopia with Grand Rolls-Royce Spectre Welcome The Anticipation and Grandeur Surrounding a Homecoming After seven years, Saudi-Ethiopian billionaire Mohammed Al-Amoudi is set to return to Ethiopia. Al-Amoudi, known for his extensive investments in the Ethiopian economy, is scheduled to arrive during the first week of Ethiopia’s upcoming new year to attend a family wedding. A Welcome Fit for a Billionaire In preparation for his return, the Sheraton Addis hotel has made significant arrangements. The hotel has purchased and transported the first electric Rolls-Royce model, the Rolls-Royce Spectre, to Addis Ababa. The Spectre, known for its advanced technology and luxurious features, represents a milestone in the adoption of electric vehicles. This vehicle, costing $600,000, symbolizes the high-profile nature of Al-Amoudi’s return and the progress MIDROC is making in embracing new technologies. Al-Amoudi’s Influence and Contributions Mohammed Al-Amoudi has had a notable impact on Ethiopia through his investments in sectors such as agriculture, mining, real estate, and hospitality. He is recognized for his role in developing the Sheraton Addis, which has become a landmark of luxury in Ethiopia. Al-Amoudi’s return is seen as a significant event for the country, reflecting the strong connections he maintains with Ethiopia despite his extended absence. The Context of His Absence Al-Amoudi’s return follows his release from detention in Saudi Arabia. In January 2019, he was freed after being detained for over a year during Saudi Arabia’s anti-corruption crackdown. His detention had raised concerns among his business associates and the Ethiopian public due to his significant investments and contributions to the country’s development. During his absence, there were changes within his Ethiopian investment group, MIDROC. In June 2020, Abnet G. Meskel was appointed as CEO of MIDROC Ethiopia. His tenure ended under unclear circumstances, leading to a leadership change. Jemal Ahmed, known for his experience with Al-Amoudi’s enterprises, succeeded him, bringing a new direction to the company. Al-Amoudi’s Wealth and Forbes Ranking According to the latest Forbes ranking, Mohammed Al-Amoudi’s wealth is estimated at $8.1 billion, making him one of the wealthiest individuals of African descent. His diverse portfolio of investments has continued to thrive despite his absence.

Second Cohort Of Promising Startups Join the Venture Meda Acceleration Program

Second Cohort Of Promising Startups Join the Venture Meda Acceleration Program Addis Ababa, Ethiopia – Venture Meda: Job Creation through Incubation and Acceleration in Ethiopia, launched in partnership with Mastercard Foundation in partnership, the Ministry of  Innovation and Technology and iceaddis, seeks to address employment and economic growth goals in Ethiopia. Through incubation and acceleration initiatives, it aims to create 100 e-commerce start-ups, benefitting young individuals with direct job opportunities and assisting 3,240 small businesses as online third-party marketplace sellers. Additionally, it works towards the broader aim to foster sustainable job creation and expand digital entrepreneurship in Ethiopia. The accelerator program particularly focuses on aiding existing digital entrepreneurs’ growth and enhancing the capabilities of local actors such as MSMEs to engage in digital entrepreneurship and creating connections with local and international investors and key ecosystem players. Building on a successful track record, the program’s previous cohort demonstrably bridged the gap between startups, investors, and established entrepreneurs. This fostered a dynamic environment where local MSMEs and digital entrepreneurs received the support and connections needed to not only participate in the digital economy but also achieve significant growth. The program has announced the selection of seven promising startups for its second accelerator cohort. Marking their onboarding session, these innovative businesses will take ship on a transformative journey designed to help them scale their ventures and march towards success. “We are incredibly excited to welcome the new group of startups to Venture Meda,” says Lensa Kebede, project lead at Venture Meda. “Their innovative ideas and dedication to addressing important challenges are truly inspiring. We are confident that our program will equip them with the resources and guidance they need to thrive.” Participating companies will gain access to mentorship from seasoned industry experts, potential funding opportunities, and intensive workshops covering essential aspects of business development and marketing. Comprising the second Venture Meda acceleration cohort are seven exciting startups: Arada Mart: a membership-based retail and e-commerce platform offering a wide range of high-quality products at competitive prices. ●Website ● Linkedin Betty’s Organics:is a vegetable and fruits delivery  business that strives to get fresh and clean vegetables from small farmers at the outskirts of Addis Ababa. ● Facebook Buy2go: is a platform that is mainly focusing to automate the distribution channel in FMCG industry using the E-commerce B2B platform. ● Website ● Facebook Blu Delivery: Is the pioneering and sole food delivery Service in eastern Ethiopia that is currently operating in the Dire Dawa region. ● Website ●Linkedin JEMLA: is a platform that empowers informal retailers (“Souqs”) by connecting them directly with manufacturers and importers for affordable goods, while also offering access to digital financial services. ● Website ● Linkedin Muyalogy: is an innovative full-service learning platform that offers a comprehensive suite of online courses in a number of different areas. ● Website ● Facebook Kabba Transport: is a transportation company that uses a technological platform to manage demand-based route planning, scheduling, and booking. ● Website ● Facebook

Infinix Mobile Celebrates Emerging Talent at the Grand Finale of the Student Talent Contest in Partnership with Addis Ababa University Culture Center

Infinix Mobile Celebrates Emerging Talent at the Grand Finale of the Student Talent Contest in Partnership with Addis Ababa University Culture Center Addis Ababa, Ethiopia — April 29, 2024 — Infinix Mobile, a global leader in mobile technology, proudly announces the successful conclusion of the week-long student talent contest in partnership with the renowned Addis Ababa University (AAU) Culture Center. The event, which showcased the remarkable abilities of young student artists and performers, exemplifying Infinix’s commitment to empowering youth worldwide. The talent contest, held over the past week, featured students competing in singing, poetry, and theater categories. Participants from diverse backgrounds demonstrated their creativity, passion, and dedication, making it a celebration of artistic expression and cultural diversity. The AAU Culture Center provided an ideal platform for these emerging talents to shine and connect with a wider audience. The closing event, held at the Addis Ababa University Culture Center auditorium, was attended by esteemed guests, including senior representatives from the university, local influencers, celebrities, and thousands of enthusiastic students. The winners of each category were awarded the sleek and powerful Infinix HOT 40 Pro smartphones. These cutting-edge devices symbolize not only victory but also the promise of limitless possibilities. Our distinguished guest of honor personally handed over the HOT 40 phones, inspiring the winners to continue pursuing their passions. As part of its commitment to youth empowerment, Infinix Mobile plans to continue supporting initiatives that provide opportunities for emerging artists and performers. The success of this talent contest reinforces the brand’s belief in the transformative power of creativity. Globally, Infinix has recently launched HOT 40 Pro, a smartphone that features a 6.78-inch FHD+ IPS display, 120Hz refresh rate, a 6nm MediaTek Helio G99 processor, 8GB of RAM which is expandable to 16GB, and 128GB of ROM. The device has a 108 MP lens paired with a 2 MP macro lens, and a 32 MP selfie camera. It also comes with a side-mounted finger sensor, a 5000mAh battery, a 33W fast charger and available in Palm Blue, Horizon Gold, and Starlit Black color. Infinix Mobility is a rapidly emerging technology brand that designs, manufactures and markets an expanding portfolio of smart devices worldwide under the Infinix brand, which was founded in 2013. Targeting today’s youth with first in class technology, Infinix creates trendy, powerful and attainably priced smart devices that bring the latest technology on the market to users around the world at a time when they need it at a price that they want. =ENDS=

Dodai Sets New Standards for Electric Mobility at a Spectacular Launch Event

Dodai Sets New Standards for Electric Mobility at a Spectacular Launch Event Dodai, a pioneering Ethiopian electric mobility startup, conducted a historic launch ceremony, marking a watershed moment in the country’s transport sector. The ceremony, held today 8/4/2024, was attended by renowned guests such as His Excellency Melaku Alebel, Minister of Industry, His. Excellency. Mr. SHIBATA Hironori, Ambassador-Designate of Japan to Ethiopia, and other dignitaries. The highly anticipated launch ceremony demonstrated Dodai’s dedication to changing the way Ethiopians travel while also encouraging sustainability and environmental awareness. Dodai’s unique electric mobility solutions seek to address significant urban transportation issues such as congestion, pollution, and reliance on fossil fuels. Today’s special event is evidence of a catchment basin moment for Ethiopia, clearing the way for a cleaner, more sustainable future, beginning with E-motorbikes in Addis Ababa. During the event, Dodai presented its cutting-edge electric motorcycles models, each meticulously developed to meet the unique requirements of Ethiopian commuters and enterprises. The featured motorcycles proved the company’s commitment to great performance, dependability, and affordability, resulting in a smooth and joyful travel experience for all. In his introductory remarks, Minister Melaku Alebel emphasized the need for sustainable transport solutions in promoting Ethiopia’s economic growth and environmental protection. He praised Today’s vision and dedication to expanding electric mobility in the country, emphasizing the opportunity for job development and decreased carbon emissions. In addition, The Minister stated that “we have promised Dodai that the government will always be on Dodai’s side, supporting the company’s goal and mission.” In his speech, the Japanese Ambassador to Ethiopia praised Dodai’s collaboration with Japanese enterprises for facilitating the transfer of technological skills and the development of sustainable transportation solutions. He emphasized how this engagement will benefit both countries by promoting economic growth and boosting bilateral relations. Dodai’s inaugural event also included compelling presentations and interactive demonstrations, giving participants firsthand experience with the company’s cutting-edge electric motorcycle. Guests were able to explore innovative technologies such as the new electric motorcycles, intelligent charging infrastructure, smart communication possibilities, and improved safety systems. “Everyone said why Ethiopia and my answer for them is always why not Ethiopia” said founder and CEO, Yuma Sasaki , Dodai. “Our mission is to make e-mobility accessible for everyone in Africa” Dodai’s inaugural ceremony demonstrated the company’s commitment to innovation, sustainability, and societal improvement. Dodai’s innovative electric mobility solutions are poised to revolutionize Ethiopia’s transportation environment and inspire other countries to embrace clean and efficient transportation alternatives. About Dodai Dodai Manufacturing Plc (Dodai) is an innovative electric vehicle manufacturer committed to creating a sustainable future for Ethiopia and its youth. Dodai Manufacturing Plc was recently established as a foreign venture in Addis Ababa, Ethiopia, on August 1, 2023. Dodai has raised over $6.2 million from notable Japanese investors, exhibiting strong international support for the company’s concept and Ethiopia’s potential for e-mobility adoption. Dodai has expanded quickly in recent months, with a purpose to make e-mobility accessible to everyone in Africa through innovative products and services. Dodai provides unique e-motorbikes by assembling them in Addis Ababa and wants to spread to important regional cities in Ethiopia by the end of 2024.

251 Communications Unveils Its Bold Rebrand

251 Communications Unveils Its Bold Rebrand Embracing “The Now-The Future” of Marketing Addis Ababa, Ethiopia (March 28, 2024) – 251 Communications, a leading Ethiopian communications and marketing agency, is thrilled to announce its dynamic rebrand strategy designed to propel it into the future of marketing. For over a decade, 251 Communications has been a trusted partner for businesses, crafting effective communication strategies under the Kazana Group umbrella. Now, the agency embarks on a bold transformation, realigning its identity with the ever-evolving marketing landscape. This strategic move reflects a commitment to resonate with today’s clients and their aspirations. The new brand identity embraces the concept of “The Now/The Future,” signifying continuous innovation while staying grounded in present needs. “Our rebrand is about injecting new energy and excitement into our identity,” says Addis Alemayehu, Founder of Kazana Groups. “We’re deepening our connection with the community, fostering genuine relationships, and providing extraordinary experiences.” 251 Communications plans to leverage a strategic mix of digital marketing and public relations to amplify their rebranding efforts. Their website will serve as a central hub, showcasing their new identity and generating excitement among clients and partners. Fantawork Samuel, CEO of 251 Communications, emphasizes, “This rebrand aims to solidify our position as an industry leader by exceeding client expectations and fostering stronger connections.” The rebranding project is meticulously managed in-house, ensuring a seamless execution aligned with the overall vision. While acknowledging potential challenges, the team remains confident in their well-planned strategy. “The rebrand extends far beyond a visual refresh. 251 Communications pledges to deliver cutting-edge features and a revolutionary, customer-centric approach that challenges norms and pushes marketing boundaries” says John Kimani, Creative Director of 251 Communications. 251 Communications anticipates a multi-faceted impact. The agency expects significant financial and team-capability growth, solidifying their leadership position through improved competitive advantages and client interactions. “Clients and partners can expect a revitalized and innovative approach to marketing,” says Fantawork. “We’re excited to unveil our new brand identity and achieve exceptional outcomes in the dynamic world of communications.” About 251 Communications: 251 Communications is a prominent Ethiopian communications and marketing agency, renowned for their unique ideas and client-focused solutions. With a team of industry experts, they offer a diverse range of services tailored to each client’s specific needs. Visit https://www.251communications.com/ to learn more about the rebranding journey. About Kazana Group Kazana Holding Group, established in 2022, boasts a diverse portfolio of over 13 companies across various industries, including marketing, communications, advertisement, fintech, telecom, manufacturing, logistics, technologies, investment, management & advisory

Yango Celebrates Its Drivers on Driver Appreciation Day in Ethiopia

Yango Celebrates Its Drivers on Driver Appreciation Day in Ethiopia A special Iftar program for Muslim drivers Addis Ababa, Ethiopia – March 28, 2024 – Yango, an international tech company, a ride-hailing app in Ethiopia, celebrated dedicated drivers on Driver Appreciation Day, recognizing their vital role in providing safe and convenient transportation across Addis Ababa and Sheger City. Yango, together with its franchise partner G2G IT Solutions, acknowledges partner drivers as the backbone of its operations. Driver Appreciation Day served as a heartfelt thank you for their passion, professionalism, and commitment to delivering exceptional service to passengers. To show appreciation, Yango presented each driver with specially designed Yango gifts and merchandise. These tokens symbolize the important role drivers play and the strong partnership between Yango and its partners’ driver  community. Yango executives personally thanked all drivers, further demonstrating the company’s dedication to recognizing driver achievements. In addition, recognizing the importance of Ramadan, Yango hosted a special Iftar program for its Muslim drivers. This event fostered a sense of community and inclusion, allowing drivers to break fast together and strengthen their camaraderie. “We are incredibly grateful for the unwavering dedication and hard work of our partner drivers,” said Tedros Mehari, CTO of G2G IT Solutions. “Driver Appreciation Day provided a platform to express our sincere thanks and acknowledge their significant contribution to our success. We are thrilled to create a space for our drivers to connect, celebrate special occasions , and build lasting memories together.” Mr. Tedros added that “G2G IT solutions is also  working to launch Yango Care, a monthly award for top performing drivers with major discounts on mobile data plans, fuel and groceries. We will announce details on our telegram channel soon.” Yango remains committed to providing a safe, reliable, and customer-centric ride-hailing experience. The company recognizes its drivers as key ambassadors for ensuring passenger satisfaction on every journey. Through initiatives like Driver Appreciation Day, Yango builds a collaborative environment that benefits both drivers and passengers. About Yango Yango is a tech company that transforms global technologies into everyday services for local enrichment. With an unwavering commitment to innovation, we reshape and enhance leading cutting-edge technologies from around the world into seamlessly integrated daily services for diverse regions. For media contact pr@yango.com Contact: For media inquiries, please contact:Newal Abubaker- Phone number: +251 938-70-40-92 or newal@251communications.com Website & Social Media: For more information on Yango Taxi Hilling and its services, please visit: Website: https://yango.com/en_et/ LinkedIn: https://www.linkedin.com/company/yangocompany/ Facebook: https://bit.ly/yangoethio Telegram (Riders): t.me/yangoethiopia Telegram (Drivers): https://t.me/ShuuFareMembersDiscussion Instagram: https://www.instagram.com/yango.ethiopia?igsh=MXFnbnZ6cXI0OXh3MQ==

Creative DNA: Ethiopia Programme Announces Second Cohort of Early-Stage Fashion Designers

Creative DNA: Ethiopia Programme Announces Second Cohort of Early-Stage Fashion Designers PRESS RELEASE ADDIS ABABA, 18 MARCH 2024  Creative DNA: Ethiopia, an innovative fashion incubation  programme dedicated to nurturing early-stage fashion designers in Ethiopia, is thrilled to announce the launch of its second cohort. Building on the success of its inaugural program, Creative DNA: Ethiopia continues to foster creativity, entrepreneurship, and sustainable growth within the Ethiopian fashion industry. Creative DNA Ethiopia is part of the SSA Arts Creative Economy Programme, which supports the creation of new art and fosters partnerships between the creative sectors of the UK and East Africa. The Programme is committed to promoting innovation, creativity, equality, diversity, and inclusion. The Creative DNA: Ethiopia program, initiative of the British Council, aims to provide invaluable support and resources to emerging fashion talents, empowering them to realize their creative visions and establish thriving fashion businesses. Through a comprehensive six-week incubation program, participants will receive tailored mentorship, business training, networking opportunities, and access to market insights, equipping them with the necessary tools to succeed in the competitive fashion landscape. The selection process for the second cohort of Creative DNA: Ethiopia was highly competitive, with numerous talented designers vying for a coveted spot in the program. After a rigorous evaluation process, The CDNA team is proud to announce the acceptance of ten promising fashion entrepreneurs into the program. “Through Creative DNA: Ethiopia, the British Council aims at not just incubating designers; we’re incubating a vision for a vibrant and diverse fashion landscape. As we launch the second cohort, we reinforce our dedication to fostering innovation and entrepreneurship in Ethiopian fashion. Through collaborative efforts, we aim to propel emerging designers towards global recognition, contributing to the cultural and economic fabric of Ethiopia.” Bezawit Damtew, British Council Arts Programme Director. “Creative DNA: Ethiopia’s evolution underscores our commitment to nurturing the diverse tapestry of Ethiopian fashion. This year, we’re shifting gears to prioritize early-stage designers crafting timeless, day-to-day wear. Our focus on mass production-oriented designers highlights the vibrant spectrum of design aesthetics while paving the way for a new era of accessible, everyday fashion innovation.” Solome Daniel, Creative DNA: Ethiopia Project Manager. The second cohort of Creative DNA: Ethiopia is poised to make a significant impact on the Ethiopian fashion scene, driving innovation, sustainability, and economic growth within the industry. CDNA is committed to supporting the success and development of these talented designers, further solidifying Ethiopia’s position as a hub of creativity and talent in the global fashion arena. Designers joining Creative DNA Ethiopia 2.0 Program Reborn:  is a fashion brand that breathes hope and exudes strength. We poured hours of meticulous love and care into every stitch, ensuring that each garment carried an intangible magic that could uplift the spirit and inspire greatness.We embark on a journey to celebrate the rich cultural tapestry of Ethiopia and Africa, weaving these timeless stories into our masterpieces. DolMel : is an Ethiopian fashion brand bringing a millennia-old tradition of hand-weaving into the 21st century.One of the focus areas of our startup business is the cultural heritage aspect it takes from the historic ‘Shemena’ hand-weaving industry. DolMel developed a solution to dramatically impact the textile industry in Ethiopia by using high-tech digital reactive printing on our hand-woven fabric to produce rolls of various kinds of seamless patterns to create innovative products that are the first of their kind in the country. DAGMAWIT : Our brand is a celebration of self-love and individuality. With a vision to inspire confidence and empowerment, our designs weave together elements of culture, uniqueness, and the transformative power of self-appreciation. Each garment serves as a reminder of the wearer’s inherent beauty and worth, fostering a deep emotional connection with every piece. Committed to inclusivity and authenticity, we aim to leave a lasting impact on the fashion industry by redefining beauty standards and spreading the message of self-love worldwide. SÉRALESTI : Is a casual wear brand that celebrates the weaving techniques of Ethiopia. We dream of seeing Séralesti adorning individuals worldwide, each piece not just an outfit, but a conversation starter, sparking curiosity about Ethiopian artistry and heritage. Shadez Wear: is an ethiopian based streetwear and accessories brand that launched three years ago. It caters to both female and male customers, focusing on functional, futuristic(tech wear aesthetic/post modern)designs that incorporate color and pattern therapy, as well as artistic, expressive, and innovative styles. Dedicated to sustainable fashion, quality finishing and innovative product handling. With a commitment to ethical sourcing, innovative design and cultural exchange. We strive to tell a story with wearable art. Since our launch, we have been working in a team with the launch of ashara and africa mosaique magazine launch for 2021. MESMER: is working towards the integration of Ethiopian as well as African cultural designs and tribal patterns in fusion with innovative modern fashion. The goal for the future is to set up a process of exhibition, fashion shows and entrepreneurial workshops for the rich cultural Diversity in Africa. MEAZA Clothing : MEAZA is a sustainable fashion and lifestyle brand established in 2019 with a great vision to become embodiment of made in Africa to the world by intending to bring contemporary African touch in everyday wear using locally sourced handwoven fabric. Nikisat : meaning ‘Tattoo’ in Amharic is a casual wear brand based in Addis Ababa Ethiopia established in January 2022. We produce different clothing made from hand woven Ethiopian fabrics made by skilled local artisans. Founded by Eyerusalem Alemayehu who was born and raised in Addis Ababa Ethiopia. started from a childhood dream and a  passion for art and fashion. Demi Design : Demii create exceptional and innovative designs that celebrate Ethiopian artistry, empower local weavers and artisans, and promote the use of Ethiopian handwoven fabric materials. We are committed to preserving the rich cultural heritage of Ethiopia by incorporating traditional weaving techniques into our designs, and by providing sustainable livelihoods for local communities. Through our work, we aim to showcase the beauty of Ethiopian handwoven fabrics to the world, while supporting the artisans who keep this ancient craft alive. NEDፍ Design : Our slogan, “Crafting imagination!” encapsulates the core philosophy of NEDፍ design. We believe that everyone has a unique story to tell, and our leather sketches provide a canvas for self-expression. Whether it’s a hand-drawn illustration, a personalized monogram, or an intricate pattern, our customers can bring their ideas to life on our high-quality leather products. About The British Council : The British Council is the United Kingdom (UK)’s international organization for cultural relations and educational opportunities. Our work in arts and culture stimulates creative expression and ex­change to nurture creative enterprise programmes that are underpinned by research, focused on young people (18–35-year-olds) via three programmatic areas which are Creative Economy, Cultural Exchange, and Cultural Heritage. We support Arts and cultural organizations to raise their profile, show­case their arts and increase their economic value and their partnerships, our programmes partners have the vision and understanding of their cre­ative communities. They are best placed to lead and tell the stories of their local art sectors. Further information can be viewed at https://ethiopia.britishcouncil.org About Creative Hub Ethiopia: Creative Hub Ethiopia supports creative innovators, designers, and SMEs in various fields by deepening their understanding of global design and industrial concepts, providing state-of-the-art working tools and resources, and enhancing the link between young innovators, and industrial and governmental entities. Further information can be viewed at https://creativehub.et/