Ethiopost CEO Hanna Arayaselassie Named Head of Ethiopian Investment Commission

Ethiopost CEO Hanna Arayaselassie Named Head of Ethiopian Investment Commission On January 17, 2023, Prime Minister Abiy Ahmed (PhD) revealed the selection of Hanna Arayaselassie as the newly appointed head of the Ethiopian Investment Commission (EIC). Having steered Ethiopost since 2020, Hanna orchestrated a substantial institutional reform, resulting in a notable enhancement of service quality. Under her guidance, Ethiopost witnessed a threefold surge in revenues, earning the prestigious Postal Excellence Award of 2023 from the Universal Postal Union for the Africa Region. Hanna, an accomplished alumna of both New York and Addis Ababa universities, achieved academic excellence, securing a gold medal and graduating at the top of her class. Her professional journey encompasses roles such as a lecturer at Addis Ababa University School of Law, a senior policy researcher at the Prime Minister’s Office, and Deputy Commissioner of the Ethiopian Investment Commission during Abebe Abebayehu’s tenure. Hanna’s appointment is recognized as a strategic move in Ethiopia’s quest for foreign investments, leveraging her extensive experience and effective leadership skills. Abebe, in acknowledgment of her new role, lauded her intelligence and unwavering commitment to public service. Abebe, in his statement to Fortune, emphasized, “She is exceptionally intelligent. Her commitment and dedication to public service know no bounds.” Source- Addis Fortune

Diplomatic Air Turbulence: Ethiopian Airlines Entry Denied Amid Somalia-Ethiopia Strife

Diplomatic Air Turbulence: Ethiopian Airlines Entry Denied Amid Somalia-Ethiopia Strife In a significant heightening of regional tensions, Somali authorities decided to deny entry to an Ethiopian Airlines flight on Wednesday. The flight was transporting a delegation to introduce a high-ranking Ethiopian leader to Somaliland. This incident adds further complexity to the already strained relationship between Somalia and its eastern neighbor. The Somali Civil Aviation Authority acknowledged that it intercepted the plane before it entered Somali airspace, redirecting it back to its origin in Addis Ababa. Official confirmation was issued by the Somalia Civil Aviation Authority, declaring that Ethiopian Airlines flight ET8372 was “turned away” from Somali airspace. Local media reports suggest that the refusal was driven by concerns regarding the delegation’s objectives, especially the planned introduction of a prominent Ethiopian leader to Somaliland, a breakaway region of Somalia actively seeking international recognition. This recent occurrence unfolds within the backdrop of an ongoing dispute between Somalia and Ethiopia over a recent agreement that provides Ethiopia with access to a military base in Somaliland. Somalia has strongly denounced the agreement, branding it as a “blatant violation of its territorial integrity and national unity.” Following clarification from Ethiopian Airlines, the intercepted plane was eventually granted permission to continue its journey.

From Horn to Horizon: Ethiopia’s Naval Aspirations, USA’s Strategic Silence

From Horn to Horizon: Ethiopia’s Naval Aspirations, USA’s Strategic Silence The recent agreement granting Ethiopia leasing rights to the Red Sea coastline in Somalia’s breakaway Somaliland region has raised national security concerns for the White House, according to administration officials on Tuesday. Despite the deal being inked on January 1, questions arise regarding Washington’s commitment and ability to mediate tensions in this volatile region. Redwan Hussien, the Ethiopian government spokesman, mentioned at the time of the agreement that it also opened the door for establishing a leased military base on the Red Sea. John Kirby, Director of Strategic Communications for the National Security Council, informed VOA that the U.S. is actively collaborating with regional partners, including the African Union and the Intergovernmental Authority on Development trade bloc, to challenge the nonbinding memorandum of understanding. Somalia’s government, based in Mogadishu, considers the agreement illegitimate. “We’re certainly troubled,” Kirby expressed, emphasizing the United States’ support for Somalia’s sovereignty and territorial integrity. He added, “As we’ve said many times, we support Somalia’s sovereignty, their territorial integrity, and it’s got to be respected.” The situation is perceived as a potential catalyst for heightened tensions in the region, particularly concerning the autonomy-seeking Somaliland. Governed from Hargeisa, it has pursued recognition since 1991, despite the African Union’s policy opposing changes to colonial borders. Kirby emphasized the national security implications, pointing out the risk of emboldening Islamist al-Shabab militants, the primary antagonists in Somalia’s civil war. He voiced concern that the recent Memorandum of Understanding between Ethiopia and Somaliland could disrupt the ongoing fight against Al-Shabab, posing a significant threat to regional stability. Somalia’s former Foreign Minister, Ahmed Isse Awad, expressed apprehension, stating that the misguided step by Ethiopia jeopardizes the progress made in Horn of Africa cooperation. He also raised concerns about the U.S. losing its moral voice due to its foreign policy, particularly its staunch support for Israel. Analyzing Ethiopia’s motives, experts noted its logical interest in sea access to serve its growing population. The Bab al-Mandab Strait, a contested chokepoint, is crucial for safeguarding supply chains. Ethiopia, being landlocked, aims to avoid dependence on ports in Djibouti, affected by Yemen’s conflict and aspires to establish itself as a naval power in the region. Cameron Hudson from the Center for Strategic and International Studies questioned Ethiopia’s capacity to handle the responsibility that comes with regional security. He also raised doubts about Washington’s commitment, stating that the U.S. hasn’t taken meaningful action to address the situation in the Horn of Africa, indicating a perceived lack of seriousness about the stakes involved.

Zemen Bank Marks Milestone with 5% ESX Investment in Ethiopia

Zemen Bank Marks Milestone with 5% ESX Investment in Ethiopia In a historic development, Zemen Bank S.C. has achieved the milestone of becoming the inaugural privately held entity to invest in the Ethiopian Securities Exchange (ESX), securing a substantial 5% stake in the burgeoning stock market. With a valuation of 47.5 million birr, the bank’s acquisition not only surpasses the prescribed minimum investment threshold but also signifies a pivotal juncture in Ethiopia’s financial terrain. This groundbreaking accord, formalized during a signing ceremony attended by Zemen Bank CEO Dereje Zenebe and ESX CEO Tilahun Kassahun, underscores Zemen Bank’s steadfast commitment to transparency and its leadership role in nurturing the growth of the ESX. The Ethiopian government has made 75% of the bourse’s issued share capital, amounting to approximately 900 million birr ($16 million), available for investment by both local and foreign investors. The remaining 25% is retained by state-owned entities, including Ethiopian Investment Holdings, the nation’s sovereign wealth fund, Ethio Telecom, and Ethiopian Shipping Lines. Zemen Bank’s strategic move aligns with Ethiopia’s momentous journey to establish its inaugural securities exchange, propelled by Prime Minister Abiy Ahmed’s ambitious economic reforms aimed at unlocking previously restricted sectors. Set to commence operations in the third quarter, the ESX aims to attract listings from banks, insurance companies, pension funds, and multinational corporations. CEO Dereje Zenebe, addressing the signing ceremony, emphasized Zemen Bank’s role as a trailblazer in supporting the ESX. The bank’s investment not only meets the stipulated minimum threshold but also positions it as a frontrunner, instilling confidence for other financial institutions to emulate. Valued at 47.5 million birr, Zemen Bank’s investment signifies approximately 5% of the ESX’s shareholding. Anticipated to set a precedent, this move is poised to encourage additional banks and private investors to partake in the ensuing months. As part of its expansive fundraising initiatives, ESX aims to garner a total of 625 million birr from corporate entities and institutions to enhance its platform and services. To date, 275 million birr has been secured from four state-owned enterprises, supported by Ethiopia Investment Holdings and FSD Africa. This infusion of capital will empower ESX to introduce innovative trading mechanisms, attract a diverse array of listed companies, and foster broader market participation. Authorities regard this successful inaugural fundraising round as a pivotal stride toward establishing the ESX as a dynamic hub for capital mobilization and allocation, contributing to the fortification of Ethiopia’s financial system and addressing the evolving requirements of its rapidly advancing economy.

Gamifying Education: HaHu Scripts – The First Interactive App to Transform #Amharic and #Tigrigna Literacy and Culture!

Gamifying Education: HaHu Scripts – The First Interactive App to Transform #Amharic and #Tigrigna Literacy and Culture! In the face of alarming literacy statistics in Ethiopia, a groundbreaking initiative has emerged to address the educational challenges faced by the nation’s youth. The World Bank Policy brief on Education in Ethiopia recently revealed that a staggering 90% of 10-year-olds struggle to read a sentence, and only 1% of 4th and 5th graders demonstrate the expected reading proficiency for their grade level. In response to this urgent need, Ha Hu AG introduced HaHu Scripts, the first interactive mobile app to gamify #Amharic and #Tigrigna together, offering intuitive writing and listening practices, 300+ illustrated vocabulary cards, and a storytelling section featuring beloved childhood stories and songs. The Urgency of Literacy: Literacy is a foundational element of individual empowerment, fostering informed decision-making, critical thinking, and economic development. A skilled and adaptable workforce, driven by literacy, contributes to innovation and productivity in society. Moreover, literacy encourages social integration and active civic participation, creating cohesive communities. Breaking the cycle of poverty, promoting lifelong learning, and fostering a globally aware and interconnected society are all possible through literacy. HaHu Scripts: A Cultural and Linguistic Preservation Endeavor: In 2021, Ha Hu AG embarked on a mission to preserve Ethiopia’s cultural, linguistic, and literary heritage. HaHu Scripts, the mobile platform developed by the organization, introduces a novel approach to learning Amharic and Tigrigna scripts by gamifying the experience. This has made fundamental literacy accessible and enjoyable to over 25,000 individuals worldwide. Beyond the digital realm, Ha Hu AG also published Amharic and Tigrigna posters to supplement the users’ educational needs. Recognizing the importance of off-screen education, the organization is dedicated to providing a comprehensive learning experience. Expanding Educational Horizons: However, the team at Ha Hu AG acknowledges that more needs to be done. Regular messages from parents requesting additional educational content highlight the demand for more comprehensive offerings. In response to this, HaHu Scripts is committed to enhancing its platform by adding Ge’ez as a third language. The goal is to consistently generate high-quality educational materials and content in multiple Semitic languages. A Call to Action: Ha Hu AG extends a call to all those passionate about preserving Ethiopia’s beautiful and unique literary culture. The success of their mission relies on community support. Whether through sharing the campaign, contributing financially, or participating in giveaways, every action makes a significant impact. Users can also support the cause by downloading the HaHu Scripts app and purchasing educational posters from the official website, hahugames.com. HaHu Scripts represents more than just a mobile app; it is a beacon of hope for the future of Ethiopian education. By combining technology, cultural preservation, and community involvement, Ha Hu AG is paving the way for a brighter and more equitable future. Join the movement, contribute, and be a part of the transformative journey towards eradicating illiteracy in Ethiopia. Together, we can make a lasting impact on the lives of thousands and ensure a legacy of literacy and cultural richness for generations to come. HaHu Scripts is available on all app stores for Android and IOS devices.

Raxio Ethiopia appoints Degol Gossaye as its new General Manager

Raxio Ethiopia appoints Degol Gossaye as its new General Manager Tier III certified carrier-neutral facility in Addis Ababa provides innovative infrastructure to support the region’s ambition for digital inclusion. Addis Ababa, Ethiopia, 4 January 2024 – Raxio Data Centres, a leading provider of state-of-the-art carrier-neutral data centres across Africa, announced that it has appointed Degol Gossaye as its new General Manager of Raxio Ethiopia. Mr. Gossaye comes in at an exciting time for Raxio Ethiopia, following the launch of Raxio’s flagship facility in Ethiopia in November 2023, and replaces outgoing GM, Bewket Taffere, who has been instrumental in building the Raxio Ethiopia brand and overseeing the construction of its state-of- the-art Data Centre in Addis Ababa. “I have had the pleasure of knowing Degol for some time now, and as a seasoned and experienced manager, with a strong commercial background and intimate knowledge of the financial services industry in Ethiopia, I am convinced that he will do a phenomenal job in leading Raxio Ethiopia during this next, operational phase of the Company,” said Robert Mullins, CEO of Raxio Group BV. Degol has 18 years of experience in the financial services sector holding various commercial and leadership roles. Before joining Raxio, Degol was the CEO of Ethio Lease, the first foreign owned financial services company and previously was the General Manager of Sun Optical technologies and joint venture company of Essilor. He also comes with solid experience in the banking sector in operations, credit management and digital transformation projects. “I am delighted to be joining Raxio at such an exciting time and look forward to leading Raxio to commercial and operational success in Ethiopia,” said Degol. “Raxio’s offering is unique in the country and comes at a time when local and international companies are looking for safe, secure and reliable data centre solutions here, locally in Ethiopia.” Ideally situated in Ethiopia’s economic heart, in the country’s capital city of Addis Ababa, Raxio’s newest Tier III certified, state-of-the-art data centre will address the quickly evolving needs of a vibrant business environment and public sector for dependable, always-on IT solutions. The facility offers secure colocation space for up to 800 racks delivering up to 3MW of IT power, providing a robust, fully redundant environment for housing mission-critical IT infrastructure with 24/7 availability. About Raxio Data Centres: Raxio Group is one of Africa’s leading carrier-neutral Tier III data centre operators, delivering best-in-class colocation services. Established in 2018, provides industry-standard, carrier-grade facilities and services that form the foundation for Africa’s digital economy. Following the launch of its facilities in Uganda and Ethiopia, Raxio also has a presence the Democratic Republic of Congo, Côte d’Ivoire, Tanzania, Mozambique, and Angola, where it is building similar facilities. We are constantly expanding our footprint and are on track to build several new facilities over the next two years, establishing a network of interconnected data centres servicing the active and latent demand across the African continent. For further information, please visit www.raxiogroup.com. For media inquiries, please contact: Mastewal: mastewal@raxio.com.etr Nigist: nigist@251communications.com or 0919152297

Digitizing Ethiopia’s Future: BeSingularity’s Revolutionary Sales Model

Digitizing Ethiopia’s Future: BeSingularity’s Revolutionary Sales Model In the ever-evolving business environment of Ethiopia, BeSingularity has marked its presence as an innovative force in digitizing sales and distribution channels. Established in January 2021, the company swiftly positioned itself as a significant contributor to solving unemployment issues and helping bridge the digital divide in East Africa. BeSingularity’s ambition is to mobilize a million sales agents by 2027, reflecting its commitment to socio-economic development. Approach to Sales Recruitment and Training:BeSingularity differentiates itself with a focused service on the recruitment, training, and deployment of junior salespersons and sales outsourcing. Moving beyond traditional recruitment practices that often depend on personal connections, BeSingularity provides a more structured solution. This includes recruiting and training sales professionals, establishing dedicated sales channels, and offering sales consultancy services. Notably, the company assures continuity for client businesses by guaranteeing free replacements for any salesperson who resigns. Recruitment and Training Process:The company’s process starts with identifying and training junior sales staff across Ethiopia. These individuals are then digitally connected with businesses in need of sales support. The training encompasses various skills like communication, lead generation, cold calling, meeting management, and closing deals, aiming to create a ready and capable workforce. Sales Outsourcing Service:BeSingularity operates its sales outsourcing on a commission-based model. Businesses engaging with this service incur fees proportional to the sales commission of the products, introducing a performance-focused element to the sales process. Client Base and Success Rate:BeSingularity serves a diverse range of industries, including marketing, technology, and entertainment. The company has engaged with over 380 businesses, indicating its adaptability and effectiveness across various sectors. The positive feedback from these businesses highlights the perceived value of BeSingularity’s services. Digital Self-Employment Platform:A distinguishing feature of BeSingularity is its digital self-employment platform, which seamlessly integrates recruitment, training, and commission-based remuneration. The platform benefits from strategic partnerships with government entities, international organizations, and industry leaders, aiming to empower and employ the youth in a supportive environment for independent sales agents. Future Objectives and Expansion Plans:BeSingularity plans to expand its digital presence to 15 regions and collaborate with 96 regional TVETs in Ethiopia by the end of 2024. The company’s long-term goal includes securing a 10% market share in Ethiopia’s sales and distribution sector by 2030 and expanding its operations into Kenya and Uganda, to employ 10,000 gig workers in each country. These plans illustrate BeSingularity’s aspiration for both revenue growth and socio-economic influence in East Africa. Founder’s Perspective:Founder Beza Ayalew Sharew’s vision extends to empowering the youth with sales skills and fostering entrepreneurship. The company’s trajectory is seen as a potential model for digital transformation and socio-economic advancement in Ethiopia and potentially other African economies.

Addis Ababa hosted the 6th Annual Real Estate and Home Expo

Addis Ababa hosted the 6th Annual Real Estate and Home Expo Addis Ababa, Ethiopia, January 01, 2024 – ET Real Estate and Home Expo, an annual gathering of the leading local and international home developers showcasing the latest offers and solutions hosted for the 6th time in Addis Ababa, Skylight Hotel. The two-day event was a one- stop destination to fuilfill housing, furnishing, and finishing needs by bringing the top real estate developers operating in Ethiopia under one roof. Organised by 251 Communications and Marketing, a full-service communication, marketing and branding firm, the 6th edition of the annual real estate and home expo showcases a wide range of real estate properties, services, developers, and financial institutions to potential home seekers. With Ethiopia’s economy experiencing unprecedented growth and the real estate sector reaching new heights, the ET Real Estate and Home Expo stands as the premier exhibition that bridges the gap between developers, homeowners, buyers, sellers, and the entire business community. Under one roof, this exceptional two-day event brings together industry professionals, interior designers, construction companies, and more, creating an unparalleled networking opportunity. Over 2000 enthusiastic visitors explored the offerings of 35+ exhibitors, as the Expo transforms dreams into reality. Tailored to the needs of home buyers and sellers, the ET Real Estate and Home Expo offers an immersive platform like no other. As the region’s pioneer exhibition, it provides an extraordinary opportunity to discover a diverse range of real estate options and connect with top developers and professionals in the home-building industry. Whether one is seeking dream home or expert advice on the purchasing process, the event promises invaluable insights and resources to guide towards success. During his opening remark Engineer Mikiyas Gizachew, Deputy Chief Executive Officer of Federal Housing Corporation said “The housing sector stands as a key priority for the government’s focus. As Ethiopia progresses in the development of homes, initiatives ET Real Estate and Home Expo hold immense potential in bolstering the involvement of the private sector within this domain”. Mrs. Blen Mekonen, COO of 251 Communications and Marketing PLC for her part remarked that “The annual real estate exhibition is orchestrated in response to the escalating demand for homeownership, stemming from the nation’s continuous economic advancement. It also emphasises the pivotal role the private sector could undertake in bridging the gap between demand and supply. This exclusive home expo serves as the primary platform uniting major real estate developers, the business community, and individuals seeking alternative pathways to homeownership. 251 Communications and Marketing partnered with Arts Television, Capital Newspaper,, Ethiopian Business Review(EBR), Addis Maleda, The Reporter, Awash FM, Menaheriya Radio, Ya Television, and Linkup Addis bringing news about the event. These leading local media houses have added and will add value to the annual event informing the general public about the role of the private sector in narrowing the gap in addressing the rising housing demand. =ENDS= About ET Real Estate and Home EXPO Ethiopia Real Estate and Home Expo is an annual event organized by 251 Communications and Marketing plc which brings together the leading real estate and home developers with home buyers. The event is designed to be a one-stop destination to fulfill housing and furnishing needs bringing the biggest real estate developers and home accessories companies operating in Ethiopia under one roof. The annual expo has grown to include a growing number of Exhibitors showcasing a wide range of products, services, and properties to potential home seekers. For more information Nigist-BertaPR Manager nigist@251communications.com 0919152297

itel Mobile Ethiopia Welcomes Nuhamin Meseret as Brand Ambassador

itel Mobile Ethiopia Welcomes Nuhamin Meseret as Brand Ambassador Addis Ababa, Ethiopia – December 25, 2023: itel Mobile Ethiopia is excited to announce the appointment of Nuhamin Meseret, Actress and advertising model, as the brand ambassador. This collaboration marks a significant milestone for itel Mobile Ethiopia as the brand continues to strengthen its presence in the dynamic Ethiopian market.  Itel Mobile Ethiopia plans to leverage the young actress and advertising model in further promoting the brand and its mobile models in the Ethiopian market. Known for her talent, grace, and widespread appeal, Nuhamin Meseret is set to lend her unique charm to itel Mobile Ethiopia’s communication and promotional efforts which were demonstrated during her involvement in previous short-term campaigns with the brand. As the brand ambassador, she will play a key role in showcasing innovation, reliability, and the latest shift in its rebranding logo and brand identity. “itel is committed to accommodating our partnership with local talent. We are thrilled to have Nuhamin Meseret on board as our brand ambassador. Her ability to connect with audiences aligns perfectly with our commitment to providing accessible and high-quality mobile solutions to the Ethiopian community,” said Mr. Eamon Jia Brand Manager at itel Mobile Ethiopia. Nuhamin Meseret for her part expressed her enthusiasm about the partnership with itel Mobile Ethiopia, and remarked, “I am honored to represent itel Mobile Ethiopia, a brand that values innovation and inclusivity. I look forward to contributing to the brand’s journey and connecting with consumers across Ethiopia.” This collaboration signifies itel Mobile Ethiopia’s dedication to engaging with its audience in meaningful ways. Nuhamin Meseret’s involvement as the brand ambassador reflects the brand’s ethos and commitment to delivering a unique mobile experience to users of all backgrounds. Itel is a brand focused on empowering the youth, providing affordable infrastructure while using the most cutting-edge technology available in the 21st century to empower users and guarantee personal and professional success. Itel standardizes technology and connectivity by giving an entry point to all consumers, allowing them to get closer and benefit from social interactions as Itel understands the needs of their customers in an in-depth manner, and they translate that understanding into creating reliable products available for them. =Ends= For media inquiries, please contact: Genet Taddese Itel Mobile Ethiopia, Marketing Director Email: About itel Mobile Ethiopia: itel Mobile Ethiopia is one of the leading mobile phone brands committed to providing affordable and reliable communication solutions. With a focus on innovation and accessibility, itel Mobile strives to empower users with cutting-edge technology that enhances their daily lives.