Behind the Fintech Boom: Ethiopian Fintech’s Untold Challenges

Ethiopia’s Financial Technology (fintech) sector is on a promising upward trajectory, driven by innovative products and a growing appetite for digital solutions. Mobile wallets, online banking, and digital payment platforms are transforming the way people transact, making financial services more accessible than ever before. From peer-to-peer transfers to bill payments, fintech is reshaping how individuals and businesses interact with money, signaling a shift toward a more connected and inclusive financial ecosystem. Yet, amidst this remarkable progress, person-to-merchant transactions remain a weak link, which undermines financial transparency and limits the effectiveness of these fintech products, highlighting both the strides made and the opportunities yet to be seized in Ethiopia’s digital finance revolution. Ethiopia’s fintech sector has progressed significantly since the modernization of payment systems in 2011 with the launch of the Ethiopian Automated Transfer System (EATS) by the National Bank of Ethiopia (NBE). The sector gained momentum in 2016 with the introduction of EthSwitch and surged further with Telebirr, a mobile money platform that attracted over 21 million users in its first year. Supported by the Digital Ethiopia 2025 strategy, these developments have reshaped financial services access, driving financial inclusion and laying the foundation for a connected digital economy. The transformation has reshaped how Ethiopians access and use financial services, laying the foundation for a more connected digital economy. According to the National Bank of Ethiopia (NBE), the country now averages over 7.5 million digital transactions daily, with a total transaction value exceeding 26.5 billion birr. Today, platforms like Telebirr, Ebirr, Kacha, Mobile Bankings and HelloCash lead the way in mobile money and online payments, while M-Pesa’s 2023 entry brought Safaricom’s expertise to the country. Chapa and ArifPay are revolutionizing e-commerce and point-of-sale transactions, and tools like CashGo and MamaPays are making remittances more accessible. Meanwhile, emerging digital lending and microinsurance solutions are supporting underserved communities, especially women and youth. Despite these advancements, the NBE’s recent financial stability report highlights challenges, such as the limited use of Point-of-Sale (PoS) machines compared to ATMs. Many businesses still prefer person-to-person transactions, according to industry experts. The report notes that the number of ATMs nationwide grew by 34.2% to 10,551 by June 2024, while PoS terminals increased by only 16.7%, reaching 14,030 during the same period. Additionally, most fintech tools, except Telebirr and M-Pesa, are predominantly used in Addis Ababa rather than other parts of the country. Solomon Tadesse, a cafe owner in the Kazanchis area, shared that despite displaying his Telebirr QR code on each table, many customers still prefer cash or mobile banking transfers. He attributed this hesitation to the lack of interoperability among systems prior to the NBE’s introduction of a QR code standard. Mohammed Assefa, Division IFB Product Manager at Bank of Abyssinia, pointed out that most transactions in Ethiopia are limited to P2P transfers and airtime purchases, with limited adoption of P2M and Business-to-Business (B2B) services. He noted that many businesses, especially SMEs, are hesitant to adopt digital platforms due to setup costs, lack of trust in technology, and limited technical knowledge. Additionally, Ethiopian consumers remain reluctant to move away from cash, unlike in Kenya, where M-Pesa has popularized cashless transactions. He also highlighted regulatory and infrastructure gaps, such as insufficient POS terminals, internet coverage, and clear interoperability guidelines, which hinder broader adoption. Mohammed further highlighted that while P2P transactions dominate in Ethiopia, P2M transactions account for less than 10% of total digital payments. He noted that mobile wallets are mostly used for bill payments and airtime top-ups, with minimal adoption for everyday retail purchases. Despite this, mobile money transaction volumes have grown exponentially, surpassing billions of Birr annually. However, significant potential remains untapped in sectors such as retail, hospitality, and transportation. “The adoption of P2M transactions in Ethiopia faces several challenges,” said Dawit Alemayehu, BNPL Product Manager at EagleLion System Technology. He highlighted issues such as low digital literacy, limited access to electricity and internet, and infrastructure problems like power outages. He also pointed to concerns around digital identification, cybersecurity, and customer protection. Dawit noted that a lack of trust, limited competition, and weak legal and regulatory frameworks hinder the growth of e-banking. Additionally, security risks and merchants’ skepticism about digital payments further slow adoption. P2M transaction tools are not being widely adopted in Ethiopia, with usage largely limited to specific sectors. E-commerce platforms, digital-based businesses, and event ticketing services have been the primary adopters, but broader integration remains scarce. While Telebirr is increasingly used for fuel purchases and is mandated for certain government services, its use in everyday commercial transactions is still minimal. The adoption of P2M tools can streamline payments, reduce cash handling risks, and increase financial inclusion by providing a secure, efficient way to conduct transactions, benefiting both businesses and consumers. These tools can also foster a more transparent economy, helping businesses track payments and customers make quicker, more convenient purchases. “P2M transactions offer numerous advantages,” said Dawit. These include improved financial management, simplify tax compliance, and attract customers who prefer cashless transactions. By enabling credit card acceptance and online payments, businesses can streamline transactions, manage cash flow better, avoid bad checks, and provide greater convenience and flexibility to customers. The minimal adoption of P2M transactions in Ethiopia has raised concerns among industry experts, who emphasize the need for further efforts in promoting innovative products and creating awareness, given the benefits for all stakeholders. Neighboring Kenya serves as a benchmark, with Safaricom’s collaboration with banks and a strong focus on merchant onboarding enabling mobile money to flourish. “Incentives such as reduced transaction fees and robust agent networks were key,” said Mohammed. He added that in Nigeria, fintech companies like Flutterwave and Paystack have leveraged APIs to support merchant payments and e-commerce, fostering a vibrant B2B and P2M ecosystem. Globally, India’s Unified Payments Interface (UPI) stands out as a model, enabling seamless transactions between merchants and consumers across platforms. Its success is attributed to government-led awareness campaigns, merchant incentives, and reduced fees for small transactions. “Investing in digital infrastructure, such as high-speed internet and mobile networks; promoting interoperability among digital payment systems; reducing regulatory burdens for new entrants; and encouraging mergers, acquisitions, and foreign bank participation are crucial steps,” said Dawit. He also emphasized the need for subsidizing or providing tax incentives for merchants to acquire and use POS terminals, streamlining the regulatory framework to enable more fintech companies to offer innovative solutions, improving digital and financial literacy through targeted campaigns, and investing in reliable internet connectivity and electricity to support POS system deployment. Dawit further explained that emerging technologies like AI, augmented reality (AR), virtual reality (VR), and advanced analytics are reshaping traditional teaching methods and broadening access to education in Ethiopia. He noted that these technologies could similarly revolutionize P2M transactions by unifying the payment ecosystem through interoperable QR code systems, increasing digital payment adoption, and reducing transaction costs. Additionally, they promote financial independence for merchants, expand market reach, lower operational costs, and enhance efficiency. “To advance the fintech landscape and increase P2M transactions, Ethiopia could incentivize merchants to adopt digital payments by reducing onboarding costs and transaction fees, invest in digital infrastructure such as POS terminals and internet connectivity, especially in underserved areas, create public-private partnerships to replicate successful models from neighboring countries, and enhance consumer awareness and trust through financial literacy programs and campaigns,” said Mohammed. The Ethiopian fintech landscape has achieved remarkable milestones, with numerous money transfer operators introducing innovative products tailored to the needs and cultural preferences of the society. These advancements are a testament to the country’s growing digital financial ecosystem, which has made financial services more accessible than ever before. However, despite these promising developments, the adoption and use of these products during transactions remain relatively minimal. This can be attributed to a range of challenges on both the user and merchant sides. To fully harness the potential of Ethiopia’s fintech sector, it is crucial to focus on addressing digital literacy gaps, building trust, and improving infrastructure to encourage wider adoption among both users and merchants. Save my name, email, and website in this browser for the next time I comment. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

Ethiopian Cargo Expands Fleet with Two Boeing 767 Freighters to Meet Growing Demand

Addis Ababa, [Date] — Ethiopian Cargo and Logistics Services has announced the addition of two Boeing 767 freighters, ET-BBE and ET-BBF, to its growing fleet. This move marks a significant enhancement in the airline’s capacity to meet the surging global demand for air cargo services. With the addition of the two aircraft, Ethiopian Cargo now operates a total of 17 dedicated freighter planes, consisting of 10 Boeing 777Fs, 4 Boeing 737Fs, and 3 Boeing 767Fs. The expansion strengthens Ethiopian’s position as a key player in air cargo transportation, connecting Africa to major global markets. The new Boeing 767 freighter fleet was inaugurated with its first commercial flight to Ouagadougou, marking a milestone in expanding Ethiopian Cargo’s service routes. The new route signifies the airline’s ongoing commitment to strengthening logistics solutions across Africa, while enhancing trade connectivity and supply chain efficiency for key markets. As one of the continent’s logistics leaders, Ethiopian Cargo continues to pioneer reliable, world-class air cargo services, further solidifying its reputation for aviation excellence and fostering global trade. “This milestone reflects our commitment to expanding our cargo operations and providing world-class logistics solutions that connect Africa to the world,” Ethiopian Cargo stated. With an expanding fleet and enhanced service capacity, Ethiopian Cargo remains at the forefront of connecting Africa to global markets while driving economic growth across the region.

Digital Money Transfers Surpass Cash Transactions in Ethiopia, Says National Bank Governor

On December 17, 2024, the Governor of the National Bank of Ethiopia (NBE), Mamo Miheret, addressed the House of People’s Representatives, highlighting the increasing digitization of the country’s financial system. According to his statement, digital money transfers facilitated by banks have now exceeded cash transactions this year. Governor Mamo noted that Ethiopia’s banking activities are fully under the regulatory oversight of the National Bank of Ethiopia. He explained that ongoing reforms within the NBE aim to modernize and align the financial system with digital advancements. While discussing the newly approved Banking Proclamation, Mamo Miheret addressed gaps in understanding and criticized certain questions raised by the House. He clarified that the new proclamation is not directly related to recent reforms undertaken by the National Bank. However, he cautioned that the frequent implementation of such proclamations may negatively impact banking operations. The Governor also emphasized that there is currently no revised banking regulation to attract foreign investment, and he called for addressing concerns raised by the House regarding this matter. He explained that the NBE’s ongoing amendments are primarily linked to monetary policy adjustments, urging the Council to ensure accurate interpretation of these changes. Furthermore, Governor Mamo praised the National Bank of Ethiopia’s performance, stating that its measures are more effective compared to other central banks in Africa. He commended the NBE’s role in stabilizing the economy, describing it as “commendable.” The Banking Proclamation, which had been long-awaited, was officially resolved during the Council meeting held today. Governor Mamo also took the opportunity to respond to questions and provide clarifications to the members of the Council. Save my name, email, and website in this browser for the next time I comment. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

Ethiopian Airlines Celebrates Air Congo’s Launch Tomorrow as Second Boeing 737 Lands in Kinshasa

Kinshasa, DR Congo – Ethiopian Airlines, Africa’s largest carrier, is ushering in a new era of aviation with the launch of Air Congo, a joint venture with the Democratic Republic of Congo (DRC). The airline’s second Boeing 737-800 touched down at Kinshasa International Airport yesterday, signaling the final preparations for Air Congo’s official debut. The official launch event, scheduled for December 16, 2024, will mark the start of Air Congo’s operations, aiming to transform the aviation landscape in the DRC and beyond. Air Congo will operate with two Boeing 737-800s, both leased from Ethiopian Airlines, as it begins to serve the increasing demand for air travel across the vast Central African nation. Ethiopian Airlines holds a 49% stake in the venture, with the Congolese government owning the majority share, showcasing a partnership designed to strengthen the region’s air connectivity and economic growth. “This is not just an airline; it’s a bridge to opportunity,” Ethiopian Airlines said in a statement. “Air Congo is poised to connect communities, stimulate tourism, and provide a vital infrastructure for the DRC’s development.” Air Congo is expected to offer domestic and regional routes, leveraging Ethiopian Airlines’ expertise and infrastructure to deliver world-class service. This launch is part of Ethiopian Airlines’ broader strategy to expand its footprint across Africa, making air travel more accessible and reliable on the continent. With its reputation as the most ambitious airline in Africa, Ethiopian Airlines continues to lead the way in fostering regional partnerships and enhancing air travel opportunities for millions. Stay tuned for updates as Air Congo takes flight tomorrow, setting a new standard for aviation in the heart of Africa. Btw, a longtime friend called me this morning to say hello and asked me if I have heard or read of what might have happened to our daughters who moved to Lebanon for better opportunities. I told him I have heard nothing about their fate during the Hezbollah-Israeli war. He is as worried for them as I am. But every media outlet in our Diaspora has been tone deaf about it but rather continuing to be platforms and sounding boards for those who are pushers of hate. We have turned our hearts given to us by our caring fathers into hearts of steel. O my daughters!!! You are in my daily prayers! I hope The Almighty Our Creator has been blanketing you from any harm during the bloodletting. Woe my daughters! Woe! Woe! Woe!!! What did I tell you about the old country a million times? I have told you it is a gem of the colored. Didn’t I? This airline is the other gem. Up, up you go!!! Save my name, email, and website in this browser for the next time I comment. Δdocument.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );

Ethiopian Airlines Flight to Dubai Returns Safely to Addis Ababa After Technical Issue

Addis Ababa, December 14, 2024 – Ethiopian Airlines flight ET 612, en route from Addis Ababa to Dubai, experienced a technical issue approximately 30 minutes after takeoff. Following standard safety protocols, the aircraft returned to Addis Ababa and landed safely without incident. All passengers and crew were evacuated promptly and safely as a precautionary measure, adhering to the airline’s emergency procedures. No injuries were reported. Ethiopian Airlines emphasized that the safety and well-being of passengers and crew are its highest priorities. In a statement, the airline apologized for the inconvenience caused to passengers and commended the professionalism of the crew in managing the situation. The technical issue is currently under investigation to ensure future safety and reliability. Ethiopian Airlines, a member of the Star Alliance network, assured customers of its ongoing commitment to maintaining the highest standards of safety and service. Passengers scheduled to travel on ET 612 are advised to contact the airline for updates regarding rescheduling or further arrangements.

Ethiopia Startup Data Hub Launched: A Game-Changer for Startups and Investors

A new open-access data platform has been launched in Ethiopia, offering a centralized hub for insights into the country’s startup ecosystem. Developed in partnership with the Ministry of Innovation and Technology, Systemic Innovation, GrowthAfrica, and Dealroom.co, and funded by the FCDO through The RISA Fund, this platform is designed to transform how stakeholders access and utilize ecosystem data. The platform aims to bridge information gaps and foster collaboration among key players in Ethiopia’s entrepreneurial landscape. By providing access to reliable and comprehensive data, the initiative supports decision-making, facilitates connections, and promotes growth within the ecosystem. The success of the platform relies on contributions from Ethiopia’s entrepreneurial community. Stakeholders are invited to enhance and refine the available data, ensuring the hub remains comprehensive and representative of the nation’s dynamic startup ecosystem. Such platforms are not just tools for transparency but also enablers of growth, providing a strategic edge in a competitive global market. As ecosystems in emerging markets like Ethiopia strive for recognition, centralized data hubs play a critical role in attracting investment and fostering innovation. For more details, visit the Ethiopia Startup Data Hub: Ethiopia Startup Data Hub. This development marks a notable step forward for Ethiopia’s startups, offering a structured approach to showcasing innovation and building connections on a global stage.

BIT Mining to Acquire 51-Megawatt Ethiopian Crypto Mining Centers for $14.28 Million

BIT Mining Limited (NYSE: BTCM), a leading technology-driven cryptocurrency mining company, has announced a landmark acquisition aimed at expanding its operations into Ethiopia, one of the world’s emerging Bitcoin mining hubs. The company will acquire 51-megawatt crypto mining data centers and 17,869 high-performance Bitcoin mining machines in Ethiopia for a total of US$14.28 million, marking a significant step in its global development strategy. The deal will be executed in two phases, with BIT Mining acquiring a 35-megawatt operational data center and all mining machines in the first phase, expected to close in the coming days. The second phase, which will involve the transfer of additional data centers upon completion of construction, is expected to follow shortly thereafter. This acquisition not only strengthens BIT Mining’s operational capabilities but also positions the company to take advantage of Ethiopia’s rapidly growing Bitcoin mining market. Ethiopia has quickly emerged as a significant player in the global Bitcoin mining scene, driven by its abundant and affordable energy resources, especially hydropower. Over the past ten months, the country has generated an impressive $55 million in revenue from Bitcoin mining, drawing attention from international mining companies, particularly those relocating from China. With its competitive energy prices and a commitment from Ethiopian Electric Power (EEP) to provide 600 megawatts of electricity for mining operations, Ethiopia now commands 2.25% of the global Bitcoin mining market. One of the country’s key advantages is its renewable energy resources, with more than 92% of Ethiopia’s electricity generated from hydroelectric power. This includes energy from the Grand Ethiopian Renaissance Dam (GERD), a $6 billion project that harnesses the Nile River’s power, producing six gigawatts of electricity. According to Kal Kassa, Founder and Educator at Bitcoin Birr in Addis Ababa and Advisor at West Data Group, Ethiopia’s electricity costs are a major draw for Bitcoin miners. “At just 3.2 cents per kilowatt-hour, our electricity is much cheaper than many other parts of the world,” Kal explained in a recent interview with BBC News Africa. Ethiopia’s rise as a global mining hub is further supported by significant investments in digital infrastructure. In February 2024, Ethiopian Investment Holdings announced a preliminary agreement with Hong Kong’s West Data Group to invest $250 million in boosting the nation’s digital capabilities. This agreement is expected to play a critical role in enhancing Ethiopia’s mining infrastructure and solidifying its position as a key player in the Bitcoin mining industry. Despite some regulatory caution—Ethiopia has imposed a ban on cryptocurrency trading—the government has actively worked to develop a regulatory framework for crypto mining, which has led to a surge in foreign investment and mining operations. Over the past two years, the country has seen a significant increase in the number of crypto-mining companies setting up shop in Ethiopia, a trend that shows no signs of slowing down. The influx of Bitcoin miners has had a noticeable positive impact on Ethiopia’s economy. Kal Kassa shared that there are currently 20 registered mining companies operating in the country, with 11 of them active and generating significant revenue. Approximately 80% of these companies are from China, with the remainder hailing from Russia and the United States. This growing presence is expected to result in even more substantial revenue for the Ethiopian Electric Power (EEP), with earnings from Bitcoin mining projected to rise from $55 million this year to $123 million in 2025. These revenues not only benefit the state-owned utility but also contribute to the further development of Ethiopia’s power grid, helping to expand electricity access to the approximately 50% of the population currently lacking reliable power. Kal emphasized the potential of Bitcoin mining to fund much-needed infrastructure improvements, providing a clear example of how the cryptocurrency industry can help drive broader economic development. For BIT Mining, this acquisition marks a pivotal moment in its strategic global expansion. Xianfeng Yang, CEO of BIT Mining, commented, “This transaction represents a significant milestone in advancing our global development strategy. With our expanded market presence and robust operational capabilities, we are well-equipped to further solidify our competitive edge and enhance our profitability and financial standing, paving the way for long-term, sustainable growth.” By acquiring data centers and mining machines in Ethiopia, BIT Mining will be able to tap into the country’s affordable electricity, renewable energy sources, and growing infrastructure to scale up its operations. This acquisition aligns with BIT Mining’s vision of focusing on self-operated mining and data center operations, positioning the company to capitalize on the rapidly increasing demand for cryptocurrency mining resources worldwide. Ethiopia’s position as a competitive player in the Bitcoin mining market is only expected to grow. The combination of low electricity costs, abundant renewable energy, and a strategic location has made the country an attractive destination for international mining companies. BIT Mining’s acquisition of data centers and mining machines in Ethiopia is not only a testament to the country’s appeal but also underscores the potential for Ethiopia to continue playing a central role in the global Bitcoin mining industry. As the country’s mining sector expands, it will continue to provide opportunities for economic growth, infrastructure development, and technological advancement. For BIT Mining, this acquisition represents a crucial step in securing its place at the forefront of the global cryptocurrency mining race, particularly as the market evolves and energy costs in other regions continue to rise.

Ethiopia’s Fashion Stars Shine in Creative DNA: Ethiopia 2.0

The Creative DNA Fashion Programme, spearheaded by the British Council and implemented in partnership with Creative Hub Ethiopia and iceaddis, celebrated the successful conclusion of its second cohort. Out of 194 applicants, ten exceptional Ethiopian designers were selected to participate in this transformative program, designed to foster sustainable growth within the Ethiopian fashion industry. Through valuable mentorship, capacity-building training, and international networking opportunities, the program equipped participants with essential skills in key areas such as export strategies, design thinking, financial management, and marketing. This holistic approach is helping Ethiopian designers expand regionally and globally, positioning them for long-term success in the competitive international marketplace. The program also featured a series of webinars with global experts in digital marketing, value creation, and analytics-driven strategies. These sessions provided actionable insights on how to navigate the challenges of the global fashion industry, further enhancing the designers’ understanding of key trends and business strategies. Bezawit Damtew, the British Council’s Arts Director, highlighted the broader vision behind Creative DNA: “This initiative provides a comprehensive support system, nurturing the talent and entrepreneurial spirit of Ethiopia’s burgeoning fashion scene. By focusing on mentorship, capacity building, and international exposure, we aim to amplify the voices of Ethiopian designers and position them for success on the global stage.” The selected designers represent a vibrant fusion of Ethiopia’s rich cultural heritage and forward-thinking innovation. By merging traditional materials and techniques with modern aesthetics, they are pushing boundaries and redefining the narrative of Ethiopian fashion. From integrating digital printing with handwoven fabrics to reimagining leather goods and traditional textiles, these designers are creating works that resonate both locally and globally. The program culminated in a dynamic showcase that highlighted the designers’ creations and provided them with a platform to connect with industry stakeholders, potential clients, and collaborators. This was followed by a panel discussion at the closing event, which explored global challenges and opportunities for Ethiopian designers. Topics included trade barriers, market access, and the integration of sustainability into their business practices. Solome Daniel, Program Lead for Creative DNA Ethiopia, shared her thoughts on the program’s empowering impact. “Creative DNA empowers creatives and designers to evolve into fashion entrepreneurs with scalable, sustainable businesses. We believe in fostering innovation, nurturing talent, and providing the tools and opportunities necessary for Ethiopian designers to thrive both locally and globally. This program is just one step in our ongoing commitment to supporting the creative economy and showcasing the immense potential of Ethiopian fashion on the world stage.” Industry experts Michaela Engst, Director of Mafi Fashion Academy, and Semhal Guesh, Founder and CEO of Kabana Leather, offered invaluable advice on sustainable fashion practices and strategies for building global recognition for Ethiopian-made products. Michaela championed ethical practices, while Semhal provided guidance on exporting Ethiopian-made products and gaining international visibility for local brands. The event also featured a two-day pop-up exhibition at the British Council compound, held on November 16 and 17. This vibrant exhibit allowed the designers to showcase their work and engage directly with potential clients, stakeholders, and collaborators. The Creative DNA Fashion Programme is a key initiative in the British Council’s ongoing effort to support Africa’s creative economy. By providing emerging designers with the resources and global exposure they need to succeed, the program fosters sustainable, innovative practices that will shape the future of fashion not just in Ethiopia, but across the continent. This year’s cohort exemplifies the transformative impact of the Creative DNA Fashion Programme, which continues to support Ethiopia’s growing creative economy. Through mentorship, grants, and networking, the program is empowering Ethiopian designers to embrace sustainable, ethical practices while promoting cross-cultural collaboration. With the success of this second cohort, Ethiopia’s fashion industry is poised to make a lasting mark on the global stage.

Ethiopian Airlines Increases Weekly Flights to New York, Offering Daily Service Starting December 1

Ethiopian Airlines has announced an increase in its weekly flight schedule between Addis Ababa and New York, raising the frequency from four to seven flights per week. This change, effective December 1, 2024, marks a significant shift as the airline will begin operating daily flights on the route starting Sunday. The adjustment to a daily flight schedule comes in response to growing passenger demand and reflects Ethiopian Airlines’ broader strategy to expand its global network. The airline’s decision to increase service to New York, a key hub for international travel, aligns with its goal of strengthening its presence in the North American market. With the introduction of daily flights, Ethiopian Airlines is enhancing its connectivity between Africa and the United States. This development will provide passengers with more flexible travel options, making it easier to plan both business and leisure trips between Addis Ababa and New York. The increased frequency also supports the growing demand for direct flights, reducing travel times and improving the overall experience for travelers. Ethiopian Airlines is a critical link for African passengers traveling to North America, and the addition of daily flights to New York will offer more seamless connections. Passengers will now have greater access to one of the world’s most important financial and cultural centers, while also benefiting from Ethiopian Airlines’ extensive network across Africa. The airline’s services provide convenient connections to major destinations across the continent, further enhancing the appeal of this route for both American and African travelers. The expansion of flights to New York is part of Ethiopian Airlines’ ongoing strategy to enhance its global reach and become a more prominent player on transcontinental routes. As Africa’s largest and most successful airline, Ethiopian Airlines has consistently focused on expanding its network to key international destinations, providing passengers with more travel options and better connections. The airline has long been recognized for its strong presence in Africa, and its efforts to increase service to New York are a reflection of its ambition to maintain that leadership position. In recent years, Ethiopian Airlines has been expanding its fleet, modernizing its aircraft, and launching new routes to meet the growing demand for international travel. The move to increase flights to New York comes at a time when the airline is also strengthening its relationships with global partners and expanding its influence across the aviation industry. For passengers, the shift to daily flights brings added convenience, particularly for business travelers who require flexibility and timely connections. With more frequent departures, Ethiopian Airlines’ new schedule offers better options for those looking to travel on specific dates, as well as those seeking to plan return trips from New York to Addis Ababa. For leisure travelers, the ability to fly every day of the week also makes the route more accessible for vacations, family visits, and tourism. New York is a popular destination for people from Ethiopia and other African nations, and with the added flight options, Ethiopian Airlines is well-positioned to meet the needs of the growing travel demand. The increase in frequency on the Addis Ababa-New York route is not only a reflection of demand but also a sign of Ethiopian Airlines’ commitment to providing high-quality service to its passengers. The airline operates a modern fleet and offers a range of services designed to ensure passenger comfort, including in-flight entertainment, business class options, and competitive fare structures. As Ethiopian Airlines continues to expand its international network, this move to daily flights further solidifies its position as a leader in the African aviation industry. The airline’s decision to operate more frequent flights on the Addis Ababa-New York route is a testament to its ability to adapt to changing market conditions and to respond to the evolving needs of international travelers. Starting Sunday, December 1, Ethiopian Airlines will begin its daily service to New York, providing increased flexibility for travelers and further strengthening the airline’s connections to key global markets. As Ethiopian Airlines continues to expand its fleet and global reach, passengers can expect even more travel options and enhanced connectivity in the future. This expansion reinforces the airline’s commitment to being a leading player in international aviation and continues its efforts to promote stronger links between Africa and the United States.